Mexico Plays Another for a Decade
When it comes to servicing commercials set in Mexico, we like to think we’ve locked that down.
10 Years of Loving Our Craft: Part 2
Our celebration of a decade in the lift continues with part two of our behind-the-scenes captures.
Yael Staav’s Work Makes List of Best Commercials of the 21st Century
The Gunn Report has compiled the 20 best ads of the 21st Century (so far) and Yael Staav’s poetic work for Dove holds some serious rank.
10 Years Loving Our Craft
In our ten years of business, we’ve been able to accrue a good deal of behind-the-scenes stories.
Los Pérez signs to Blink Productions for Representation in the UK
Congratulations to our friends and talented director duo Los Pérez for joining Blink Productions’ incredible roster!
Spot On: Pucho Mentasti
In case you’re in search of inspiration, look no further than the diverse reel of our own Pucho Mentasti.
Location Guide: James Bond in Mexico City
Chances are if you have visited us and you’ve seen the latest from the Bond franchise, you were in for some familiar territory.
NSFW But Oh So Good: Ian Pons Jewell’s New Music Video
Step aside, Taylor Swift. Another “Bad Blood” is in town, this time with a touch of eerie cinematic to get you through your day.
From Our Friends: Inspired by Marco Spier and Borja Pena
We relish in repeat customers, when the friends and comrades we’ve gained in this business come back to Mexico to shoot projects with The Lift again.
More Awards Abound for our Talented Clients
The LIA (London International Advertising Awards) handed out honors this week to some very worthy productions, production companies, and other skilled members of our ad community.
Smirnoff Launches #WhatWeBring with Electric Music Video from Kiesza and Djemba Djemba
Smirnoff’s #WhatWeBring campaign from 72andSunny New York and Vice sheds aside your average alcohol commercial to emerge as something bigger and bolder, a Kiesza and Djemba Djemba music video entitled “Give It To The Moment,” directed by LEGS Media’s BRTHR.
The Winners at Ciclope Festival
We’ve spent the better part of the week talking about craft around the Ciclope Festival, but maybe it’s time to show not tell. Congratulations to the winners of this year’s fest!
What is Ciclope and Why Do We Care?
Ciclope Festival is a gathering of some of the top creative minds to celebrate the craft in production.
Why Craft is Important
Let’s be honest, it’s rare (if ever) that advertising is celebrated for its achievements in technique. We’re here to say that that should definitively not be the case.
Surprising will.i.am 100 Meters in the Air for Corona
We suspended a band from the sky. Against a skyscraper. In front of will.i.am. And yes, there were pyrotechnics.
From Our Friends: Music Video Heaven with LEGS Media’s BRTHR
Over the course of the past year shooting OUTLAWS, among other projects, we’ve been in awe of the work from our friends at LEGS Media.