ALL, THE WORK WE LOVE

Highlights from The Lift and our UK Collaborators

This month, we are exploring our deep, creative working ties with our friends in the UK. Some of the best work in portfolio has come from collaborations with the likes of Rattling Stick, Smuggler London, Academy+, and Blink Productions, just to name a few.

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Happy Holidays from The Lift!

Before we sign off for the year, we wanted to take the chance to wish you all a happy holidays and bountiful new year.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Mexico Plays Another for a Decade

When it comes to servicing commercials set in Mexico, we like to think we’ve locked that down.

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10 Years of Loving Our Craft: Part 2

Our celebration of a decade in the lift continues with part two of our behind-the-scenes captures.

ALL, THE WORK WE LOVE

Yael Staav’s Work Makes List of Best Commercials of the 21st Century

The Gunn Report has compiled the 20 best ads of the 21st Century (so far) and Yael Staav’s poetic work for Dove holds some serious rank.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

10 Years Loving Our Craft

In our ten years of business, we’ve been able to accrue a good deal of behind-the-scenes stories.

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Los Pérez signs to Blink Productions for Representation in the UK

Congratulations to our friends and talented director duo Los Pérez for joining Blink Productions’ incredible roster!

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Spot On: Pucho Mentasti

In case you’re in search of inspiration, look no further than the diverse reel of our own Pucho Mentasti.

ALL, THE WORK WE LOVE

NSFW But Oh So Good: Ian Pons Jewell’s New Music Video

Step aside, Taylor Swift. Another “Bad Blood” is in town, this time with a touch of eerie cinematic to get you through your day.

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From Our Friends: Inspired by Marco Spier and Borja Pena

We relish in repeat customers, when the friends and comrades we’ve gained in this business come back to Mexico to shoot projects with The Lift again.

ALL, THE WORK WE LOVE

More Awards Abound for our Talented Clients

The LIA (London International Advertising Awards) handed out honors this week to some very worthy productions, production companies, and other skilled members of our ad community.

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Smirnoff Launches #WhatWeBring with Electric Music Video from Kiesza and Djemba Djemba

Smirnoff’s #WhatWeBring campaign from 72andSunny New York and Vice sheds aside your average alcohol commercial to emerge as something bigger and bolder, a Kiesza and Djemba Djemba music video entitled “Give It To The Moment,” directed by LEGS Media’s BRTHR.

ALL, THE WORK WE LOVE

The Winners at Ciclope Festival

We’ve spent the better part of the week talking about craft around the Ciclope Festival, but maybe it’s time to show not tell. Congratulations to the winners of this year’s fest!

ALL, THE WORK WE LOVE

What is Ciclope and Why Do We Care?

Ciclope Festival is a gathering of some of the top creative minds to celebrate the craft in production.

ALL, THE WORK WE LOVE

Why Craft is Important

Let’s be honest, it’s rare (if ever) that advertising is celebrated for its achievements in technique. We’re here to say that that should definitively not be the case.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Surprising will.i.am 100 Meters in the Air for Corona

We suspended a band from the sky. Against a skyscraper. In front of will.i.am. And yes, there were pyrotechnics.