Now more than ever Levi’s wants you to remember one thing: to use your voice.

From speeches that inspire to words of encouragement that empower, the latest spot for the denim brand, which was directed by Aoife McArdle, showcases the power we all have to use our voice each and every day—especially when you’re living in your Levi’s.

The Lift’s Magali Sagarra worked alongside our friends at Somesuch x Anonymous Content to bring this powerful piece to life one shot at a time. From the cast that features individuals from all walks of life to the numerous locations we utilized throughout Mexico City, our team worked to ensure that every component of the creative vision was just right. “Use Your Voice” sees people take to the streets, galvanize crowds, and fight for what they believe in by speaking up when it matters, culminating in a single message, “Your Voice is the Difference.”

Check out some of our favorite shots from the shoot, below!