Nomades is out with a new spot for Tecate that is equal parts rock and roll and all out cerveza-fueled adventure, directed by Pucho Mentasti and produced by us here at The Lift.

The spot for the local market continues Nomades’ bold work for the brand, which includes last year’s #TecateBeerWall viral film and the “Born Bold” campaign that same year with boxing sensation Canelo Alvarez (more on those spots and their creative approach to advertising for the brand here). Now, with director Pucho Mentasti at the helm, they are taking fun to a whole new level, in vignettes shot all over the city. There’s dancing, there’s a little bit of romance, and of course, a lot of Tecate to go around.

Enjoy the spot above and the behind-the-scene pictures in the gallery below.