Leave it to Danny Trejo to show you how to up your soft taco game in a new production we serviced in Mexico City directed by Skunk’s Saman Kesh.

With creative out of BBH London, the spot features Danny Trejo who has served as the brand ambassador for Old El Paso for the last several years. Famous for its Tex-Mex foods and flavors, Old El Paso “has been spicing up meal planning since 1917.”

Who better to be the face of all that deliciousness than Danny Trejo, who is the mastermind behind his own growing taco franchise in Los Angeles? And when paired with the brilliant and unique mind of Saman Kesh, it makes for a commercial that is not only endlessly entertaining, but very memorable (and shareable at that!).