Sanctuary Content‘s Cole Webley has directed some of the most compelling, realistic, and raw stories you can find across the industry, for brands like Purina and New Balance. One of our favorites comes by way of US Cellular.

Starting with a morning ritual, drinking a cup of coffee and listening to the radio, we follow a North Easterner’s life on a quiet, remote island when he receives a package that brightens up his solitary day. It is a simple premise but executed flawlessly, as if you were watching a feature film. That cinematic quality permeates Webley’s work from client to client, and it’s why we are so excited to be working with him this month on a project here in Mexico. Watch this space for more on that as it comes!