The Other ‘Nearshoring’: Film and TV Production Booms in Mexico
More than $5 billion in foreign direct investment flowed into the film and video industry in 2022.
The British Arrows partnering with The Lift to expand global reach
The shortlist for this year's awards was released and features an impressive array of ads across a range of categories.
The Lift Named #1 Latin American Production Company by The Immortal Awards
We were honored to kick off 2023 with industry-wide recognition of The Lift’s production prowess from LBBOnline’s Immortal Awards, where we took home the award for #1 Production Company in Latin America.
The Lift’s Trip To Sundance 2023
With plenty to celebrate, we headed to Park City, Utah for all the film festivities.
Remembering Artist Federico Silva
On November 30, 2022, Mexican muralist and sculptor Federico Silva passed away at the age of 99, leaving behind a legacy of innovation and boundless creative expression.
Celebrating Friends and Family at Ciclope Festival 2022
Looking back at one of the most innovative and exciting years in commercial production yet, we celebrated the incredible work of our team and our collaborators at this year’s Ciclope Festival in Berlin.
Building Impactful Stories with Locations and Casting
The Lift Producer Pepe Aguirre and Yanga Casting Director Blanca Peña discuss how to build a visual world for a client, drawing on our latest work with Cigna Insurance.
From San Francisco to Los Angeles, Biking for Blood Cancer Research
The initiative has grown from humble beginnings into a momentous force of shared values, a cause worth fighting for, and hope.
The Lift Founder, Avelino Rodríguez, appointed as the new president of Canacine
Last week, the National Chamber of the Film Industry (Canacine) announced the appointment of our own Avelino Rodríguez
Learning from the Past with Casa Madero
As the eldest wine brand in Latin America, Casa Madero has learned from hundreds of years of successes and failures how to craft the perfect sip.
The Magic of Filmmaking with Fernando Guisa
Meet Mexican director, photographer, writer, and master of illusion Fernando Guisa - our new in-house director at The Lift.
Remembering the Legacy of Diana Kennedy
Diana Kennedy spent her life documenting and sharing the regional food cultures of Mexico. The British-born cook and writer moved to Mexico with her husband in 1957 and fell in love with our country, where she lived until her recent passing on Sunday, July 24, 2022 at the age of 99.
The Present and Future of the Film Industry: The Statistical Yearbook of Filming in Mexico City 2021
From The Lift’s inception through today, we have worked to position Mexico City - and our country at large - as the epicenter of audiovisual production.
Celebrating the AICP 2022 Shortlist
Congratulations to our friends and family nominated for this year's AICP Awards!
Constructing an Axolotl sanctuary: A collaboration between Yanga Casting and Robotanica
Bridging our passions for environmental preservation and the natural beauty and cultural richness of Mexico.