You might have heard that we are celebrating our ten year anniversary this year (and if you haven’t, prepare yourself for some great throwback content).

In celebrating ten years of The Lift, we wanted to revisit some of our favorite brands and how they’ve evolved – through Lift commercials – over the years.

Top on that list is Toyota, which we visited in 2009 with Jose Antonio Prat, and then returned to in 2014 with Los Perez.

In 2009, we enlisted Jose Antonio Prat alongside agency Saatchi & Saatchi to test the limits of the Toyota Matrix. Yeah, it’s a speedy car, but it’s a speedy car that fits a tooooon of stuff. Want the proof? It’s below.

Five years later, Toyota returns to The Lift, this time with dynamic duo Los Perez at the helm, to show the quirkier side of the brand. Playing on the irresistible side of the vehicle, we crafted “Mr. Handsome,” fit for us all to lust after.

One brand, two spots, five years apart. What better way to say NOW and THEN.