We are pleased to announce the signing of director Daniel Azancot to The Lift.

Daniel is a gifted director who has crafted legendary commercials over the last fifteen years he has been working. A true citizen of the world (he spent his childhood between Italy, France, and Spain, and speaks five languages), Daniel started studying photography and working in advertising at a young age, mastering visual narratives in tandem with powerful storytelling and actor direction. His work spans theatre plays, short films, documentaries, and of course, global commercials.

Defined by the constant search to find and amplify the principal idea of every script that crosses his path, Daniel’s work has been honored by the likes of The Film Advertising Festival in New York, The Iberoamerican Festival in San Sebastian, Ojo de Iberoamerica, FIAP, and the prestigious Cannes Lions. While his reel is a diverse as they come, he has most recently been shooting beautiful car commercials all over the world for brands like Volkswagen in Russia and a Hyundai campaign in Shanghai.

View Daniel’s reel here.