What better way to kick off our first collaboration with the incredibly talented Yael Staav than this tender spot for Jugos del Valle?

With creative from our friends at Wieden+Kennedy Brazil, Yael made her first mark on The Lift’s local market in a spot that oozes affection, from every last drop of juice.

Enjoy the spot above and spend some time with our behind-the-scenes stills and making-of video from the incredible shoot below.