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Spot On: Partizan Knows Everything, Jon Snow

https://www.youtube.com/watch?v=LBqyd3JFGVk&feature=youtu.be

Winter might be coming, but you wouldn’t know it from Partizan’s delightful latest, from director Antoine Bardou-Jacquet.

The spot stars Game of Thrones’ Kit Harrington for Infiniti. As he drives the Q60S, he recites poetry to himself in an epic build leading to Infiniti’s brand mantra, “Feel Exhilarated.” The narration comes by way of a famous William Blake poem, “The Tyger,” which begins: Tyger Tyger, burning bright, In the forests of the night; What immortal hand or eye, Could frame thy fearful symmetry?

You can’t ever accuse Partizan of not making the most entertaining spots and music videos. After all, their feline festival for Honda that came out last week and their Charli XCX-directed music video for Raye that launched the same day were some must-see selections. And just in case you missed it, there is this particularly NSFW one from Mary Clerté that’s worth your time.

In the meantime, watch the spot above, which is also complete with VFX from our friends at Framestore. And watch this space for more updates with Partizan to come.