The Lift has spent more than a decade serving as a leader in commercials and film production services partnerships , working with production companies, directors, producers, and creatives from around the world to set a new standard for craft and creativity in both Mexico and beyond.
Our approach to work has a level of passion and care that redefines the scope of production services; we are partners that go the extra mile to ensure our collaborator’s vision comes to life. We find creative solutions to problems, building storytelling spaces with a collaborative culture that ensures every production experience exceeds expectations.
Avelino RodríguezFounding Partner
“We created The Lift on the premise that Mexico had huge potential both as a country and as a service destination. Our love for Mexico has always been our driver, and our legacy and cultural values permeate everything we do.”
From 2005 to today, Avelino continues to lead The Lift with a central ethos that’s rooted in creative excellence—a value that makes us a world-class player in the global production service market.
“Sharing a vision of how to do things with creativity, excellence and doing it from the best place is a privilege. If you’re accompanied by the best team, it becomes an incredible experience.
For me, working and being part of The Lift fills me with pride and constantly challenges me to be better in every way.
Mexico is a place filled with color, contrasts, magic and human quality. Offering this destination to the world is part of our commitment and we work hard day in and day out to make it happen.”
José BarreraManaging Partner
“Our shared experiences as a team have led us to nurture a unique culture of excellence, we challenge each other to question and shatter all preconceived industry standards, we also carry with us a very strong identity in which we are all in our own way, producers.”
José has been with The Lift since 2008, delivering seamless experiences for our partners and collaborators by empowering excellence across every single detail from one project to the next.
“We are a “Yes” company, no job is too big or too small. We simply pursue our vision of excellence through whatever we are doing. Working hand in hand with award-winning directors and our trusted partners we continue to grow our reputation of tackling the most exciting projects that offer the best of Mexico to the world.”
“I feel Mexico is one of the last great, and relatively untapped, resources open to the European Production Market. In very few countries can you find such a range of locations or such dedication, creativity and passion in the population, and I feel this is distilled in The Lift. I’m the UK EP for The Lift, operating out of London but with feet in both countries. The business of film making is, quite literally, in my blood and I’ve been actively working in TV, Advertising, Music Videos and Content production for over 10 years.”
Charlie is extremely excited to be working to expand and guide the UK market’s knowledge of Mexico and the creative possibilities The Lift can facilitate there.
Paola GómezYanga Casting
“Someone razor-sharp minded told me that most intellectual property or copyright agents have had a past related with artistic profiles. We wanted to be part of such a world, but were afraid of doing so. In my case, that was completely true. But the universe is kind and gave me a second chance… but as an IP professional pushing to show the world that the best talent is found in Mexico. Our diverse ethnicities, cultures and skill sets us apart but our passionate hearts used in every project, in every shoot make us unique. They are not just working, they are creating”.
Paola is the head of our Casting department and her focus is to showcase the beauty and diversity that can be found in Mexico.
“My passion is to pull off the impossible. My main strength alongside the team at the The Lift lies in helping to achieve the most ambitious and wildest idea, just to entertain, inform, and tell a worthy story to the viewing audience.”
“Passion, pride, compromise, strong values, our love towards México and its cultural heritage, are the Solid foundations that make me committed and proud to be part of The Lift.”
Susana has been with The Lift since 2019 and she is our General Comptroller. She is responsible for supervising the quality of accounting and financial reporting, looking after budgets and keeping and also serves as the Administration Committee Secretary
Maria Jose OliverHead of Human Resources
“I think every person has a story, something to give, something to teach, something to share, something to leave behind in this world. My job is to know, understand, and help strengthen those stories; to empower people so they can grow and enjoy their job. The Lift is a great place to do this, I never imagined that I could find so many passionate stories all in one place. I feel very honored to be one of those stories.”
Maria Jose heads the Human Resources department and she is constantly working with everyone on the team to make sure they can all have a workspace they can thrive in and enjoy.
Maria Fernanda Rodríguez
“I am very proud to be part of a company where ethics and law compliance play an essential role. The Lift is a company interested in developing and empowering its team, creating an extraordinary work environment and fomenting passion for what we do, resulting in a work of excellence that allows us to raise the name of Mexico.”
Bastienne DeffisCommunications and Strategy
“One of the amazing things I found at The Lift is the approach to people. The honest and frontal communication within the team and the level of passion shows in our work. Our values as a company represent us as individuals, a team with a perfect balance of thinkers and doers.
We want to put Mexico on the map because we firmly believe that the industry will find in our country a perfect mix of creativity, ingenuity and professionalism in addition to wonderful locations and people, this is what we want to convey to our audience, customers and alliances.”
“The greatest satisfaction of working at The Lift, is having the opportunity to design and personalize the experience of each of our clients in order to show the cultural and gastronomic richness that Mexico has to offer. I believe that our work as a team has been successful when our customers return to Mexico, not only for work, but for pleasure.”
Andrea is a key element of our Hospitality department, curating experiences for all of our clients and projects. Each client has different needs and different taste in food, accommodations, and culture and Hospitality makes sure those needs are met and surpassed.
Alejandra GutiérrezPublicist & Communications MX
“One of the best things about being at The Lift is having the opportunity to showcase Mexico to the world. It’s a country that has an immense variety of locations and landscapes, top level gastronomy, rich culture, and the kindest and most hard-working people. Our focus as a team is to carry out every project perfectly but at the same time make sure our clients experience all the beauty and richness that Mexico has to offer.”
Alejandra handles the communication at The Lift and sees it as an opportunity to connect and share what is done here with the industry worldwide.
“Our mission is to empower producers and crews on the path to a sustainable shooting, achieving zero waste production. Step by step we are leading the way to a better future for our industry, one where human rights and environmental values are never taken again for granted. The Lift has implemented the promise of a sustainable company as part of its core values, an identity of which we are extremely proud.”
Miranda is committed to keep The Lift on its track to be a sustainable company and to help fulfill everyone’s needs for better practices and a greener day to day.