The Lift has spent more than a decade serving as a leader in commercials and film production services partnerships , working with production companies, directors, producers, and creatives from around the world to set a new standard for craft and creativity in both Mexico and beyond.
Our approach to work has a level of passion and care that redefines the scope of production services; we are partners that go the extra mile to ensure our collaborator’s vision comes to life. We find creative solutions to problems, building storytelling spaces with a collaborative culture that ensures every production experience exceeds expectations.
Avelino RodríguezFounding Partner / CEO
“We created The Lift on the premise that Mexico had huge potential both as a country and as a service destination. Our love for Mexico has always been our driver, and our legacy and cultural values permeate everything we do.”
From 2005 to today, Avelino continues to lead The Lift with a central ethos that’s rooted in creative excellence—a value that makes us a world-class player in the global production service market.
“Our shared experiences as a team have led us to nurture a unique culture of excellence, we challenge each other to question and shatter all preconceived industry standards, we also carry with us a very strong identity in which we are all in our own way, producers.”
José has been with The Lift since 2008, delivering seamless experiences for our partners and collaborators by empowering excellence across every single detail from one project to the next.
Brklyn FecterHead of Design
“There is nothing like being on a set. I still don’t know why or what it is, but as a bidder that has to watch the show from the sidelines, I love seeing people work—especially this team. We are like a big family at The Lift. We have good and bad days, but at the end of the day, we all make The Lift what it is, and it really amazes me the massive amount of love people have for this company.”
Backed by a deep passion for film production, Brklyn turns ideas into celebrated stories marked by an expert level of execution day after day.
Essiak FernándezHospitality and Public Relations
“The Mexico we need is one with more empathy, where we are closer to each other and use communication to break down barriers and inculcate values. That’s my job, knowing what people need so they can work well together and feel satisfied, not as isolated departments, but as a strategically connected community.”
Essiak leads our Public Relations team through the power of connection coupled with creativity, viewing every challenge and compelling story as a space to learn and grow.
“I feel Mexico is one of the last great, and relatively untapped, resources open to the European Production Market. In very few countries can you find such a range of locations or such dedication, creativity and passion in the population, and I feel this is distilled in The Lift. I’m the UK EP for The Lift, operating out of London but with feet in both countries. The business of film making is, quite literally, in my blood and I’ve been actively working in TV, Advertising, Music Videos and Content production for over 10 years.”
Charlie is extremely excited to be working to expand and guide the UK market’s knowledge of Mexico and the creative possibilities The Lift can facilitate there.
Alejandra GutiérrezPublicist & Communications MX
“One of the best things about being at The Lift is having the opportunity to showcase Mexico to the world. It’s a country that has an immense variety of locations and landscapes, top level gastronomy, rich culture, and the kindest and most hard-working people. Our focus as a team is to carry out every project perfectly but at the same time make sure our clients experience all the beauty and richness that Mexico has to offer.”
Alejandra handles the communication at The Lift and sees it as an opportunity to connect and share what is done here with the industry worldwide.