The Lift is a team of production specialists based in Mexico dedicated to empowering creativity by delivering unparalleled production partnership experiences.

The Lift has spent more than a decade serving as a leader in commercials and film production services partnerships , working with production companies, directors, producers, and creatives from around the world to set a new standard for craft and creativity in both Mexico and beyond.

Our approach to work has a level of passion and care that redefines the scope of production services; we are partners that go the extra mile to ensure our collaborator’s vision comes to life. We find creative solutions to problems, building storytelling spaces with a collaborative culture that ensures every production experience exceeds expectations.

Leadership Team

Avelino RodríguezFounding Partner

“We created The Lift on the premise that Mexico had huge potential both as a country and as a service destination. Our love for Mexico has always been our driver, and our legacy and cultural values permeate everything we do.”

From 2005 to today, Avelino continues to lead The Lift with a central ethos that’s rooted in creative excellence—a value that makes us a world-class player in the global production service market.

José BarreraManaging Partner

“Our shared experiences as a team have led us to nurture a unique culture of excellence, we challenge each other to question and shatter all preconceived industry standards, we also carry with us a very strong identity in which we are all in our own way, producers.”

José has been with The Lift since 2008, delivering seamless experiences for our partners and collaborators by empowering excellence across every single detail from one project to the next.

Charlie HollingUK/EP

“I feel Mexico is one of the last great, and relatively untapped, resources open to the European Production Market. In very few countries can you find such a range of locations or such dedication, creativity and passion in the population, and I feel this is distilled in The Lift. I’m the UK EP for The Lift, operating out of London but with feet in both countries. The business of film making is, quite literally, in my blood and I’ve been actively working in TV, Advertising, Music Videos and Content production for over 10 years.”

Charlie is extremely excited to be working to expand and guide the UK market’s knowledge of Mexico and the creative possibilities The Lift can facilitate there.

Alejandra GutiérrezPublicist & Communications MX

“One of the best things about being at The Lift is having the opportunity to showcase Mexico to the world. It’s a country that has an immense variety of locations and landscapes, top level gastronomy, rich culture, and the kindest and most hard-working people. Our focus as a team is to carry out every project perfectly but at the same time make sure our clients experience all the beauty and richness that Mexico has to offer.”

Alejandra handles the communication at The Lift and sees it as an opportunity to connect and share what is done here with the industry worldwide.

Maria Jose OliverHead of Human Resources

“I think every person has a story, something to give, something to teach, something to share, something to leave behind in this world. My job is to know, understand, and help strengthen those stories; to empower people so they can grow and enjoy their job. The Lift is a great place to do this, I never imagined that I could find so many passionate stories all in one place. I feel very honored to be one of those stories.”

Maria Jose heads the Human Resources department and she is constantly working with everyone on the team to make sure they can all have a workspace they can thrive in and enjoy.