There is a singularity to what we do: it is the experience and leadership of our team coupled with their passion and love for the craft.

Partners
Producers

The Team

Partners

Avelino Rodríguez

Founding Partner, CEO

“Passion for excellence in craft plus our love for México has always been our driver, and our legacy and cultural values permeate everything we do.”

José Barrera

Managing Partner, Creative

“Our shared experiences as a team have led us to nurture a unique culture of excellence, we challenge each other to question and shatter all preconceived industry standards, we also carry with us a very strong identity in which we are all in our own way, producers.”

Gabriel Stavenhagen

Managing Partner, The Lift Films

“We simply pursue our vision of excellence through whatever we are doing. Working hand in hand with award-winning directors and our trusted partners we continue to grow our reputation of tackling the most exciting projects that offer the best of Mexico to the world.”

Virna Winckelmann

Partner, Sustainability

“Sharing a vision of how to do things with creativity, excellence and doing it from the best place is a privilege. If you’re accompanied by the best team, it becomes an incredible experience. For me, working and being part of The Lift fills me with pride and constantly challenges me to be better in every way.”

Fuad Abed

Partner, Operations

“Creativity to me means crafting the best product with the resources you have available. If you go across the board, this is what we all fight and strive for. At The Lift we push every boundary for the best possible outcome.”

Santiago Fabregas

Partner, The Lift Films

“It’s all about narrative. As a development and creative studio we work in a variety of ways to shape eclectic narratives and memorable story characters. Films that do not adhere to a genre, but promote a new perspective on the everyday; movies as diverse as the people who create them.”

Paola Gómez

Managing Director, Yanga

“I am pushing to show the world that the best talent is found in Mexico. Our diverse ethnicities, cultures and skill sets us apart but our passionate hearts used in every project, in every shoot make us unique. They are not just working, they are creating”.

Producers

Cristina Barres

“I feel very lucky to be part of this incredible team. We are all very unique but at the same time we share a very special way to see the world and to see our work. Recognizing our similarities and embracing our differences makes The Lift a very powerful source for endless creativity.”

Fuad Abed

“Creativity to me means crafting the best product with the resources you have available. If you go across the board, this is what we all fight and strive for. At The Lift we push every boundary for the best possible outcome.”

Magali Sagarra

“Here at The Lift, excellence is one of our main values. That ethos also informs my approach and mission to empower directors’ creativity in any way I can.”

Helena Medina

“Working at The Lift, there is an undeniable standard you just can’t shake off. There’s an undeniable energy that pushes us to continually strive for better. When you experience that feeling there is nowhere better to be.”

Pepe Aguirre

“It is spectacular to be part of a community like The Lift, where our main goal is to achieve the difficult and the unexpected in a proper and efficient way that meets our clients’ expectations. It is amazing to be part of this constant growth and evolution surrounded by friends.”

Julian Torregrosa

“I’ve always believed in magic. Being a producer at The Lift has given me the chance to create magic and to be nurtured by it. For me, it’s all about the journey… it constantly drives us to deliver amazing products.”

Israel González – aka “Simba”

“I’m really fortunate to be part of this great industry. It shows the power of teamwork, brings the opportunity to present different visions and perspectives of life, it brings a direct benefit to our community and most importantly, it gives me the chance to present the beauty of my country and its people to the world.”

Natalia Casanova

“Being part of The Lift constantly pushes you to do your best, exploit the creativity of our directors and turn it into something tangible to accomplish the most unexpected challenges.
Passionate about the most ambitious projects, fomenting excellence and creating the ideal circumstances alongside an incredible team, The Lift has become the perfect house”.