What better way to keep you going day in and day out, through exercise, and endless activity, than with some Pure Protein? That’s the crux of a new campaign directed by Furlined’s Henry Hobson out of Droga5, shot locally here in Mexico City.

We start on a run, and things only get more active from there. Everything from kickboxing to running on the treadmill, to karaoke, to yoga, to boxing, to night out drinking with friends keeps our lead busy, but what fuels him? Pure Protein shakes and bars, which provide all the protein without excess sugar.

We were excited to have Henry Hobson back in Mexico, after welcoming him (along with the Furlined team) earlier this year for an epic campaign for PlayStation. Go behind the scenes of Pure Protein in the gallery below.