From the moment you open Gabriela Cámara's new cookbook, "My Mexico City Kitchen: Recipes and Convictions," you'll be craving every single dish you lay your eyes on.

In the latest spot for Ray-Ban, we worked to celebrate the multitude of moments, big and small, that make up who we are. Because much like every lesson, feat, and hurdle marked by individuality, Ray-Ban has a frame that truly speaks to you.

The founder of Anonymous Content was a pioneer in the production space.

Spring is in the air in Mexico City, which means one thing: Jacarandás are in full bloom and the city is full of color.

Last week The Lift's Avelino Rodriguez and Jose Barrera headed to London for the British Arrows—and what a celebration it was! We loved celebrating the leading voices in our industry, seeing our friends, and taking in the endless amount of amazing UK creativity on display.

We love when projects give us an opportunity to tap into the countless locations and stunning visuals in and around Mexico City. For the latest spot around Macy's Spring Fashion campaign, perfectly titled "Find Your Beautiful," we explored the many definitions of beautiful, using Mexico City as our backdrop.

Our recent work on the Vimeo campaign, "Vimeo Can Help," was a creative thrill that led to the creation of 14 unique and playful films.

Vimeo can do a lot of things: entertain, educate, and transport you to another world. But when it all comes down to it, what Vimeo truly helps you with is...your videos. In a recent campaign we worked on for the video platform, we worked to capture this modicum of truth with a punch of personality. The end result? 14 brand films unlike any other.

Milk is more than a beverage; it's an entry point to lasting memories. Our latest project we worked on for the very beverage was fueled by the focus of life's moments made possible with milk.

Rainy streets, flashing lights, and a band taking center stage: these are just a few of the elements that make up the latest spot that we worked on for Buchanan's.

We've got some exciting news for any and all creatives in London: CraftWorks, a showcase for individuals in commercial production, is set to launch its first event next week.

Whether it's a thrilling sports spot or a cinematic project that spans the city, we love getting the chance to work with our friends at PRETTYIRD. Coming off of exciting events at Ciclope and a Bacardi project, we sat down with Ali Brown—the Vice President and Executive Producer of PRETTYBIRD—to hear more about her career, creative approach, and so much more.