We spoke with our senior bidding producer, Brklyn Fecter, to hear more about his favorites of the job, the (sometimes unfortunate) necessity of smartphones, and so much more!

There are no greater stories to tell than those within Mexican history, and we love nothing more than being able to bring those cultural moments to the screen.

The FireFlies can be summed up perfectly with their powerful motto: For Those Who Suffer We Ride. The cycling group got its start in 2001 aiming to honor lives lost to cancer with a legendary event, and the west coast iteration—FireFlies West—is ready to ride.

The creative community that we immerse ourselves in is full of innovative and unique voices that consistently put out fantastic work—pieces that inspire us and showcase just how special the industry is. This week we're showcasing the uplifting Facebook film, "Community Matters", brought to us by our friends at 24/7.

Calling all Londoners! Mexican culture and art are transcending time zones and touching down in London this week, and it's an event you do not want to miss.

Audi doesn't just make cars. They craft vehicles born from countless hours of dedicated craftsmanship, innovation, and a pure obsession with pushing the rules to create the very best.

There's no better way to get a sense of the city than by going straight to the heart of it all. For Mexico City, that's the historic center, El Zócalo—a spot that also happens to be at the top of our list for Mexican Independence Day festivities.

From sticking the landing effortlessly or making that three-pointer to swiftly passing the ball or powerfully running across town, there's an endless amount of possibilities when it comes to the world of sports. Regardless of the sport, each activity, moment, win, or loss is united by the universal surge of power that comes from it all.

If we've learned anything from our numerous collaborations with Martin de Thurah, it's that he has a true penchant for crafting epic spots.

There's nothing we love more than finding that thrilling synergy with our collaborators. We're lucky enough to have partners all around the world—like the innovative music-meisters at MassiveMusic.

Got milk? It's a question that conjures up childhood memories; a catchphrase full of cultural power and the genesis for our latest shoot.

Part of what makes Mexico City so enticing is actually what exists outside of the city. From miles of trees to peaks and valleys of greenery, our national parks and forests boast something for everyone.

To know Mexico City is to experience the cornerstone of our culture here: the cuisine. As part celebration and part education, we're introducing a new series dedicated to covering our favorite restaurant hot spots in and around the city. First up? Parcela.

In an effort to showcase the endless pool of talent within The Lift's orbit, we're shining the spotlight on various individuals. First up is Fuad Abed.

Leave it to the minds in Mexico City to think up a space that would be the ideal location for recreation, innovation, inspiration, environmental care, and shooting your next project, of course.

Our updated reel showcases the multitude of stories we create in Mexico City to share with the entire world.