Protein One is the ultimate hunger hero
Not all heroes wear capes. Some take the shape of delicious protein bars. Because whether you're on the go, knee deep in work, or simply cannot figure out how to quell your hunger, Protein One has got your back.
Cineburó captures the story of “Hard Rain” for Lykke Li
Music is more than a medium—it's an experience that is simultaneously ever-changing and never-ending, especially when the story behind the song is told in a music video.
Making music video magic for Interpol’s “The Rover”
There's nothing quite like that feeling of excitement when an album from your favorite band drops. That's the exact feeling we have for the release of Interpol's music video for their song "The Rover."
Henry Hobson brought another exciting shoot to Mexico City
We were thrilled to welcome back one of The Lift's favorite collaborators, Henry Hobson, earlier this week.
Numerous Mexican creatives join the Academy
Earlier this week, The Academy of Motion Picture Arts and Sciences added nearly 30 talented Mexican artists to the Academy.
Looking back on Markus Walter’s direction for Wolfenstein II
The spots invite players into the layered world of Wolfenstein II: The New Colossus.
McDonald’s just reinvented the selfie game
If there's one thing that all burger and fry lovers can agree on, it is the struggle to use your phone whilst enjoying the ketchup clad meal items. Ketchup fingers on the screen? That's a hard no, please.
MassiveMusic brings M-key magic to Cannes Lions
The world of advertising can be simultaneously exhilarating and mind-boggling—a duality perfectly captured at Cannes Lions. To celebrate the festivities, our MassiveMusic compadres hosted an unforgettable event that tapped into the intricacies of advertising and encouraged guests to just let it all go.
Behind the shot with Martin de Thurah
Mexico City and its surrounding parts are full of astounding locations for both commercial and film shoots.
A look back at our World Cup favorites
With the matches set to begin and the thrilling news that the World Cup 2026 will be on our home turf, we're spinning in the World Cup news.
The Lifts heads to AICP Week
AICP Week is descending upon New York City, and we cannot wait for all of the festivities to commence. From speakers and events to the AICP Awards, it's a week full of film favorites that bring together some of our industry's best.
Alma Har’el named to Fast Company’s Most Creative People in Business list
With countless creative projects to her name and continual work with Free the Bid, Alma Har'el is single-handedly reshaping the industry.
Zach Wechter’s World Cup wonder for Corona
If anything is going to get us World Cup ready, it's shooting an incredible project with creative superstars—that's just what happened with the latest Corona spot, directed by Zach Wechter.
The Lift gears up for Festival Cíclope Latino
Festival Cíclope Latino is just a week away, and all of us here at The Lift are eagerly awaiting the celebration of creativity in our industry.