Uncovering ancestry with Bullitt’s Diego Contreras for 23andMe
Diego Contreras' third project with us at The Lift helps you find your roots, no matter where in the world that takes you.
Spot On: Aaron Stoller of Biscuit Filmworks
Aaron Stoller’s sense of humor is something to write home about.
Sibling Rivalry’s Harrison Boyce in black-and-white
Sibling Rivalry’s Harrison Boyce is a talented director, cinematographer, and BMX athlete.
Making something special with Diktator and Lex Halaby
We have something really exciting in the works with Diktator and Lex Halaby in collaboration with Ogilvy Mexico that marks a first for us here at The Lift.
Cannes Lions: A Recap
We returned to the sun-soaked festival for a week of celebrating industry favorites, welcoming the Fireflies riders, and drinking many glasses of rose.
We are joining forces with JW Collective in London
We are excited to announce that The Lift has joined the roster of JW Collective Partners in London.
Bullitt’s Diego Contreras returns
We love it when directors return to Mexico to shoot with us, and as such, we are pleased to welcome back Bullitt and director Diego Contreras.
Spot On: Skunk’s Greg Brunkalla
Skunk returns to Mexico City, this time with the talented director Greg Brunkalla at the helm.
Knucklehead’s Joe Roman directs “Up” for Corona Light
Joe Roman's spot for Corona Light keeps the party going all night long on Reforma Avenue in Mexico City.
We’re headed to AICP New York this week
We’re off to New York this week to celebrate AICP with many of our friends and collaborators across the advertising space.
The Lift’s Managing Partner Avelino Rodriguez talks to The Beak Street Bugle
The Beak Street Bugle, a leading online publication in the UK covering the advertising industry, sat down with The Lift’s Managing Partner Avelino Rodriguez to discuss the origins of The Lift and the evolution of commercial production in Mexico.
Furlined’s Henry Hobson directs the daily grind for Pure Protein and Droga5
What better way to keep you going day in and day out, through exercise, and endless activity, than with some Pure Protein? That’s the crux of a new campaign directed by Furlined’s Henry Hobson out of Droga5, shot locally here in Mexico City.
Image styling in Mexico: An interview with Chëla Olea
Chëla Olea is a Mexico City-based image stylist, who we have had the great fortune of working with on projects for StubHub, Bacardí, Tequila Avion, and nearly 50 other projects.
Director profile: Ian Pons Jewell
It’s been quite a few years for Ian Pons Jewell. Between signing to one of the best production companies in the world, picking up a slew of awards, and besting himself on every next project, there’s always something happening with the young Berlin based director.
Los Perez makes it 166.67% better for Fifth Third Bank
Step into the math room with Los Perez in a new campaign from Pereira & O’Dell through Caviar for Fifth Third Bank.
Spot On: Partizan’s Eric Lynne
Eric has directed spots for Heineken, Volkswagen, United Airlines, Viagra, and more, collecting Gold and Silver Cannes Lions, British Arrows, Clios, One Show, D&AD, Eurobest, LIA, and Creative Circle awards along the way.