Directors Through the Years: 11 Years of The Lift
A great director is the focal point for any project we work on. We’ve had the tremendous pleasure of working with many legends over the years, and fostering a director roster of our own that manages to command and convey the most beautiful creativity on the many projects that come our way.
An Evolution in Design and Influence
Over the past 11 years, The Lift’s graphic presence has changed dramatically. The design elements of our identity have always been tied to Mexico, what we see around us, and how we impact our environment, and as times have changed, so have we.
The Most Memorable On-Set Experiences, Part 2
In celebration of our anniversary on October 15th, we’re revisiting some of our favorite moments of the last 11 years.
The Most Memorable On-Set Experiences, Part 1
In celebration of our anniversary on October 15th, we're revisiting some of our favorite moments of the last 11 years.
11 Years of The Lift
October marks our anniversary month, with 11 years of servicing and producing projects in Mexico.
Check out the Extended Spot and Behind the Scenes of Bacardí with Michel Gondry
In case you missed it, Partizan's Michel Gondry directed an invigorating campaign that gives a spirited and sexy face to nightlife for Bacardi.
Spot On: Rattling Stick’s Ivan Bird
Rattling Stick’s Ivan Bird is that brilliant still photographer turned director of photography turned director, which is reflected in his perfectly composed portfolio.
The Art Director’s Take: An Interview with Hania Robledo
Hania Robledo is the Academy Award nominated Art Director behind such features as Frida, The Mask of Zorro, and Elysium.
Bacardi’s Biggest Global Campaign to Date from Partizan’s Michel Gondry
“We Are the Night” out of BBDO New York kicks off the rum brand’s largest global ad campaign to date, and it was shot right here in Mexico City serviced by The Lift.
Field Guide: Museo Tamayo in Chapultepec
Chapultepec Park is home to many museums from the Museum of Anthropology to the Modern Art Museum, but tucked into its east side is a particularly remarkable home to contemporary art: Museo Tamayo.
Spend Independence Day at City Center
Mexico’s National Independence Day is right around the corner, and it’s the best time to find yourself at City Center.
Rediscovering Diego Rivera
On a weekend in Mexico City, you can discover Rivera throughout the city from City Center to San Angel to Coyoacan.
The APA Show: A Fantastic Celebration
We were excited to attend the APA Show for the first time, this week in London.
Get to know The Mill’s Felix Urquiza
We were lucky enough to meet Felix Urquiza, a Mexico City-born VFX artist on our latest shoot with Partizan.
See you in London for the APA Show
We wanted to give a particular kudos to our friends who are among the most awarded at the APA Show, which we are honored to be sponsoring for the first time.
It’s Future Perfect in “Diamonds” from BRTHR
It’s a trippy, dystopian world in this new music video for Keith Ape, directed by BRTHR out of LEGS Media.