Spot On: Ramón Ayala
A music video for A-Trak, commercials for Evian, Heineken, Audi, and MTV, these are just a few of the things that set director Ramón Ayala apart from the rest.
We are our BRTHR’s keeper
We met BRTHR this past year when the duo came down to Mexico to shoot Smirnoff’s #WhatWeBring campaign.
Spot On: Tim Erem
Tim Erem splashed onto the scene just a few years ago and has made major waves directing music videos for the likes of Rihanna, Drake Tove Lo, Katy Perry, MØ and Major Lazer.
Diktator @ The Lift
We’re thrilled to announce a new partnership with Los Angeles and Stockholm-based production company Diktator.
The Fireflies Begin!
The Fireflies was founded in 2001 by Jake Scott, Adrian Moat, Nick Livesey (RSA), Tim Page (Y&R), and Chris Hayworth, to honor and remember relatives and friends who have battled cancer.
AICP and AICP Next Round-Up
Congratulations to all of the winners, and all those who were shortlisted at this week’s AICP Awards in New York.
From Our Friends: Highlights of AICP
In celebrating the annual AICP week, we wanted to shout out so many of our friends and collaborators who are shortlisted with some incredible work this year.
Announcing Our New Director Signing: Laerke Herthoni
We are excited to announce the signing of Laerke Herthoni for representation by The Lift!
Corona Launches New Campaign with “Lime Ritual” from Park Pictures’ Christian Weber
Our latest production service allowed us to throw a couple back with Park Pictures and talented director Christian Weber, for none other than Corona.
From Our Friends: Andrew Becker Gives the Realistic Treatment
Director Andrew Becker from @radical.media seems to expertly navigate every brief that comes his way.
Making Destination Travel a Priority for CPTM
Out of agency Publicis Mexico, the campaign for Mexico Tourism was helmed by @radical.media’s Dave Meyers across the entire country.
We Made Zen Epic with Los Pérez and Telcel
It's our month of showcasing epic shoots in fantastic locations, just in case you thought that your most epic shoots were reserved for the stateside.
Spot On: RESET + Vesa Manninen
We’ve been enjoying the work of our partners in crime, RESET Content and director Vesa Manninen, since we first collaborated back in 2008.
Human Interest Stories from Commercial Directors
It’s caught our attention recently that some of our favorite production companies have been making impactful short films targeted at human interest stories for a greater good.
Celebrate Mother’s Day with Rattling Stick’s Pete Riski in our latest for Hallmark
There’s no such thing as an ordinary mom.