ALL, THE MEXICO WE LOVE

Location Guide: Exploring the Oceanside in Veracruz

Take a short flight or a scenic drive from Mexico City and you’ll find yourself in the oceanside city of Alvarado in Veracruz, where your first stop should be Punta Roca Partida.

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Joe Pytka is a Legend

You’re familiar with Joe Pytka’s work, because well, you have to be.

ALL, THE WORK WE LOVE

From Our Friends: @radical.media’s Christopher Hutsul Brings the Humor

'@radical.media has a reputation for being top producers of memorable music videos, commercials and branded content. So naturally director Christopher Hutsul would follow suit with a sharp comedic wit and a visual sensibility that makes all his work highly watchable.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

CICLOPE Latino Launches this July!

CICLOPE Festival has announced that this July, they will be launching a new regional event dedicated to Latin American companies and a Latin American audience.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Jonás Cuarón’s Desierto Premieres

This week marks the Mexico premiere of Jonás Cuarón’s thriller, Desierto.

ALL, THE WORK WE LOVE

From Our Friends: Rattling Stick’s Pete Riski Pulls at the Heartstrings

When Pete Riski’s not making us cry with adorable dogs, his work includes riveting spots for Volkswagen, McDonald’s, Renault, and beyond, that mix a playful and humorous sensibility with expertly-constructed visuals.

ALL, THE MEXICO WE LOVE

Location Guide: Tlacotalpan

We recently embarked on a trip to discover Tlacotalpan a little known corner of the state recently declared a World Heritage Site by UNESCO.

ALL, THE WORK WE LOVE

From Our Friends: Jake Scott and Johnnie Walker are the Perfect Pair

Branded content is at its finest in the collaborations between Johnnie Walker Blue Label and RSA’s Jake Scott.

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From Our Friends: Somesuch’s Daniel Wolfe Directs to Impress

If there’s one thing we know, it’s that when we hear Daniel Wolfe has come out with a new piece of work, we’re finding the closest screen to watch.

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Shooting in Mexico: The Assistant Director’s Take Part 1

Rodrigo Urbano is one of our most trusted Assistant Directors, working with us on projects from Corona to Bimbo to Levi’s (twice!) to HP to FIFA to Motorola to a music video for Röyksopp and Robyn.

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The Lift Welcomes Director Bastian Glaessner

We are excited to welcome the talented Bastian Glaessner to The Lift’s director roster.

ALL, THE MEXICO WE LOVE

From Our Friends: Martin de Thurah’s Epic Turn for Under Armour with Michael Phelps

“Rule Yourself,” a short film from director Martin de Thurah out of Epoch, for Under Armour and with Droga5 New York is one to put on your must-watch list.

ALL, NEWS, THE MEXICO WE LOVE

Jaws Becomes Real for Los Pérez and Ciel

There’s an impending shark attack and the lifeguard is rendered speechless; it’s everyone’s worst nightmare.

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Shooting in Mexico: The Producers’ Take

We sat down with producers Fuad Abed and Magali Sagarra to talk about what it’s actually like to shoot here in Mexico, why your expectations might be false and some of the challenges that arise along the way.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Common Misconception: Casting in Mexico

While it’s probably clear by now that you can shoot Mexico for just about anywhere in the world (see any number of location fake-outs here, here, and here), there’s an integral part of that that we acknowledge and expertly consider in every job we do, which is casting.

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Ian Pons Jewell’s First UK Spot is a Comedy Juggernaut

Ian Pons Jewell has launched into the UK market in a major way that’s sure to leave you laughing.