Chowing Down with MatPrat and Bacon’s Jakob Marky
Last month, we had the privilege of working with Bacon’s Jakob Marky, a half-Swede/half-Hungarian ingenue of a director on a delightful spot for MatPrat, Norway’s online destination for elevating street food to gourmet eats.
Welcome Director Ian Pons Jewell!
The Lift is excited to welcome director Ian Pons Jewell to the roster.
From Our Friends: Arts & Sciences Safety Video for Delta is the Ultimate Meme Mashup
Our friends at Arts & Sciences hit the nail on the viral head with an assortment of your favorite internet memes for their latest video for Delta Airlines.
Mexico’s Finest Beer Meets Mexico’s Finest Directing Duo! Los Perez for Victoria Beer.
How Los Perez manages to capture such eclectic and colorful characters within a matter of seconds is always amazing to us.
Common Misconception: Make Your Casting Dreams Come True
One of the major challenges of any shoot is talent, whether it’s locking in the right brand ambassador or finding a diverse array of actors to populate your spot.
Location Guide: Your Post-Wrap Entertainment
When the shoot is wrapped and the crews have packed up their things and are on their way home, you’re just about halfway through your good time here in Mexico City with The Lift.
Are Award Shows Important?
Every year when it rolls around to April, everyone seems to be asking themselves, are award shows really important?
From Our Friends: Rattling Stick’s Sara Dunlop’s Modern Take on “The Tortoise and The Hare”
Rattling Stick director Sara Dunlop takes to the streets of London in a unique play on youth culture to benefit the TFL.
Vacation with Us and Airbnb in “Never A Stranger”
TBWA/Chiat/Day, RESET Content, Us and The Lift transport you around the world in “Never a Stranger,” which highlights the global reach of Airbnb’s services in New York, Paris, Tlum, Toyko and Rio.
Common Misconception: Leave Tex Mex at Home
Get your fill of nachos, burritos, and what have you before you get on board that plane, because we are talking fine, authentic cuisine in Mexico.
Then & Now: A Decade of Toyota
You might have heard that we are celebrating our ten year anniversary this year (and if you haven’t, prepare yourself for some great throwback content).
An Interview With Cassiano Prado
Cassiano Prado's latest work for adidas and Guaraná Black are both captivating pieces of storytelling. It's a great jumping off point to share with you a bit more about Cassiano, a gifted commercial director with strong roots in design and music videos.
The Lift Welcomes New Director Mánólété
Starting our April off on the right foot, we are out-of-our-minds ecstatic to welcome celebrated director Mánólété (no last name) to The Lift’s roster for exclusive representation within the single block of Ignacio Esteva 50 B San Miguel Chapultepec.
The Lift Retrospective: Going Back A Decade In T-Shirts
In celebrating ten years of The Lift (it’s official this October!), we are walking through highlights from the last decade.
Location Guide: Spring Blossoms in MXC
The flowers are already in bloom, the streets are busy, and warm weather invites you outside. As such, we’re focusing our location guide today on the best places to be in nature, right in Mexico City.