Earlier this week, we premiered our latest spot for FIFA, directed by Yael Staav. We asked Production Designer Roberto Bonelli how he was able to accomplish transforming Mexico City into four different continents.

FIFA and Marketel tapped one of our favorites, Yael Staav, to direct their latest campaign, focusing in on who might be your next soccer idol.

Fashion films are notoriously moody and vague, while conveying dynamic visuals and brand experiences. What that means for our friends at A+ and specifically director Danny Sangra, is that they were just asking to be parodied in the best way.

Carlos Cuarón explores the time-old traditions of family recipes passed down from generation to generation in this heartwarming spot for Nestle entitled “La Lechera Reencuentros.”

It was our serve for Telcel, so we brought in star tennis player Juan Martín del Potro to volley with Sebastian Schor in this fun spot for the telecommunications company.

Telling you that Company X sells you the best product in the world is an order you can either choose to believe or not, but telling you that Company X sells happiness - well, who wouldn’t want to buy?

We are proud to announce that we are hosting “The Evolution of Storytelling” conference at Ciclope in New York City this Thursday.

In 2005 we launched The Lift with a project directed by Filip Nilsson for Banamex. We opened up the vault to revisit the feel-good spot, “Stay Young.” Ten years later, we think it still holds up.

While she’s preparing for a venture in San Francisco called “Diana La Cazadora” later this year, Gabriela’s delicious claim to fame resides right in Mexico City, and we are frequent patrons here at The Lift.

The Film Commission in Mexico and The Lift have an altruistic origin story.

While often you can find the streets of Mexico heavily trafficked, you’d be hard pressed to find an international city more (enjoyably) walkable than our own.

Love is a many splendored thing, and right now, love is in the air.

We’re happy to report that our director Filip Nilsson’s production company Folke Films was named the number two most awarded production company of 2014 - and he’s still living to tell the tale!

Whether its the Dos Equis “most interesting man in the world” or Axe’s Isaiah Mustafa or Progressive’s Flo or Travelocity’s signature gnome, a brand character helps make a commercial easily identifiable and just plain likable.

You often hear of notable cities playing another in film; Toronoto becomes Los Angeles, Los Angeles becomes every-other-city-in-the-world. What you might not know is that we’ve doubled cities throughout Mexico for international locations.

While whatever hellish weather is being unleashed in some of the formidable climates around the world, might we suggest a trip to Mexico to help you unwind (or to help your fingers thaw enough to get some work done?).