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Experimentalism in Music and Film with Frank Vroegop

Vavox is an avant-garde art project featuring a duo of musicians from Belgium. They mix music, video, graphic design, painting and fashion design to originate fantastic creations.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

PRAT is Back!

We couldn’t be happier to announce that Jose Antonio Prat is back with The Lift for representation.

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From Our Friends: Biscuit Filmworks’ Andreas Nilsson is Ad Age’s Most Awarded Director for 2014

It might take epic splits to get you there, but our friends at Biscuit Filmworks take home some serious gold with Andreas Nilsson being honored as AdAge’s Most Awarded Director for 2014.

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Common Misconception: First ADs

Over the course of our (nearly) ten years as The Lift, we have had the great fortune of working with many brilliant first Ads, who all call Mexico home.

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Yael Staav Captures Affection For Jugos Del Valle

What better way to kick off our first collaboration with the incredibly talented Yael Staav than this tender spot for Jugos del Valle?

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…And We’re Off Til 2015!

We love it when we head off for the holiday after a year well-spent.

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Exclusive: Photographer Nikolaj Møller’s Mexico

As part of our continued work with CPTM, Nikolaj Møller headed down to Mexico City to shoot a stunning still photography project for the brand.

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Location Guide: Christmas In Mexico City

So you find yourself in Mexico City around Christmas time and you just aren’t sure what to do. Don’t worry, we have you covered.

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Your (Alternative) Holiday Playlist Courtesy of The Lift

The end of the year is nearly here, and we thought it was a good time to compile what we’ve been listening to around the office.

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Meet Your Maker

In a world where everything is completely customizable, we ask (with Motorola and RESET Content), why not your phone too?

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Behind The Scenes: Making Phones With RESET Content

Last month, we had the opportunity to work again with RESET Content and extraordinary director Vesa Manninen on a campaign for Motorola.

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Yael Staav Has You Ready In No Time For Wells Fargo

We’re walking straight into the future with Yael Staav and the reality of Wells Fargo’s Apple Pay integration.

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Snuggle Up By The Fire With Los Pérez and Redcoon

What better way to get in the holiday spirit than to light a fire and enjoy some of Los Pérez’s signature visual hilarity in their latest spot for Redcoon?

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An Interview With Los Pérez

An interview with Los Perez. Two incredibly talented people who have shot four commercials in their first month of working with us at The Lift.

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Common Misconception: Production Designers

Production in Mexico might seem like a foreign idea to many, but we’re here to make it a little more accessible. As such, we’ve started our Common Misconception series to debunk some production stereotypes of our home and showcase all that production south of the border has to offer.

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The Scattered Desks Of Production

For a second, we’re going to pretend that you are all with us at The Lift. You’ve collectively boarded a plane heading nonstop to The Lift HQ in Mexico City. Welcome!