Entering Maestro Dobel’s Fantastic World of Smoothness
The Lift Producer Helena Medina explores the intersection of innovation and tradition in this spot for Maestro Dobel Tequila.
Our Man in Mexico: Colonia Juárez
Avelino Rodríguez, founder and MD at The Lift, takes us on another journey through Mexico City.
Celebrating Extraordinary Talent at this Year’s AICP Awards
The Lift Founder Avelino Rodriguez served on the 2021 AICP Awards Committee with the goal of incorporating the creative perspective of Mexico into the judging process. Read more about the winners here!
From our Friends: Love Song Premieres its First Spot
Our long time collaborator Daniel Wolfe launches new production company.
Finding a Reason To Smile with Colgate
The Lift Producer Regina Fernández explores the idea of happiness with Director Rodney Lucas and Colgate.
Congratulations to All Our Friends Shortlisted for the AICP Awards
We are proud to call so many of the 2021 nominees our partners and collaborators.
Our Man in Mexico: Veracruz
Follow The Lift founder Avelino Rodriguez as he explores Veracruz, the oldest, largest and most significant port city in Mexico.
All Eyes on Mexico at this year’s Cannes Lions Awards
This year, Mexican films and filmmakers were honored with a record-breaking total of nine awards at the Cannes Lions Festival.
José Terán and Santiago Fábregas Reveal The Power of Truth
The campaign highlights education opportunities powered by BBVA scholarships.
Celebrating The Lift and Our Friends’ Success at this year’s Shots Awards
We are honored to have been recognized alongside many of our colleagues and collaborators in the 2021 Shots Awards.
Introducing “Our Man In Mexico,” a column by The Lift Founder Avelino Rodriguez
Avelino Rodriguez, Founder and MD at The Lift, kicks off his new monthly column with an ode to his pride in Mexico's enduring authentic culture.
Going Down the Rabbit Hole with Pinterest
In a massive four day shoot, The Lift partnered with our friends from Droga5 and Reset to explore the infinite possibilities presented by Pinterest.
Redefining “That’s Game” On and Off the Court with the NBA
The Lift explores the power of basketball with Emmanuel Adjei and The Directors Bureau.
Our Man in Mexico: Guadalajara
Avelino Rodriguez, founder and MD at The Lift, heads to one of the cultural centers of Mexico