When Nike wanted to produce a second collaboration with us this past year, we were honored, to say the least

The Lift's Magali Sagarra united with director Geoffrey McGann, Hecho Studios, and producer Melissa Larsen to show off the latest Night Sight updates.

Last year we joined Nike in making history with the first ever Women's Just Do It campaign in Mexico, and now we're pleased to unveil our second collaboration with the sports giants.

Ciclope Berlin has come and gone, and we're still buzzing from the excitement that filled the lively two days.

We've got exciting news that we're finally able to share: The Lift is officially touching down in Guadalajara for all things creativity and production.

It's one of the best times of the year: Ciclope Berlin is almost here. Leaders across the advertising industry will flock to the colorful city to experience two days of exceptional speakers, networking, and the best film craft in the world.

In a recent project for the smartphone brand, we used our production power to bring it all to life.

It's been a busy month here at The Lift. From award shows to exciting shoots, there's been a lot in the queue and the flurry continued yesterday with the the APA Show 2019.

Earlier this year one of our favorite industry events, CraftWorks, relaunched in London. Led by David Reviews’ editor, Jason Stone, CraftWorks is a celebration of British advertising, consisting of a set of events featuring discussions and interviews with agency creatives and production teams around specific spots, leading industry topics, debut works, and so much more.

Happy birthday to us! Next week—October 15th to be exact—marks our 14th year anniversary, and while we love reminiscing on our beginnings and how we've steadily set a new standard for craft in Mexico and beyond, we're celebrating by focusing on what's ahead.

In a recent spot for Dockers, we went all in with the action to tell a story we can all relate to: racing to fill that parking meter up before it's too late

Yesterday we celebrated Mexican Independence Day, culminating a long weekend of festivities that spanned near and far. While the official holiday may be over, we know that there's always a reason to dig deeper into our local culture and take in the daily celebrations of it all.

In the latest spot for Vodafone's 5G GigaCube, viewers are brought into a world where every node of computer and device wonder is reimagined, turning wiring and technology into characters racing to come to life via internet magic. It was our job to bring all of this to life.

There's nothing better than a spot that brings us back to an unforgettable creative experience, and the project Samsung Galaxy x Fortnite we worked on last year does just that.

When it came to showcasing HP's x360 and its unique 360° hinge, we worked to create a spot that was as fluid and fun as the laptop itself.