Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives.

The Lift's Lisette Poole attended this year's International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.

The Lift continues to be a strong supporter of and participant in the AICP Award's global landscape.

At The Lift, we are dedicated to our country and our people. At our core, we work to empower creativity by partnering with talented individuals who not only use the vast versatility of Mexico to tell their stories, but appreciate and showcase our culture for all its beauty. We aim to prove that Mexico is…

We are proud to call so many of the 2021 nominees our partners and collaborators.

This year, Mexican films and filmmakers were honored with a record-breaking total of nine awards at the Cannes Lions Festival.

Avelino Rodriguez, Founder and MD at The Lift, kicks off his new monthly column with an ode to his pride in Mexico's enduring authentic culture.

Avelino Rodriguez, founder and MD at The Lift, heads to one of the cultural centers of Mexico

Avelino Rodriguez, Founder & MD at The Lift, heads to the gateway to the Mayan world and finds some family connections along the way.

Including a shout out to the winners and an interview with festival co-founder Francisco Condorelli.

Read the story behind one of the most technically challenging productions we have encountered.

The Mexican writer and director won the Nespresso Talent Competition.

With a detailed guidebook following the strictest health and safety protocols.

A success story in the face of challenging new production protocols.

An actor and musician beloved by all of Mexico.