We spoke with our senior bidding producer, Brklyn Fecter, to hear more about his favorites of the job, the (sometimes unfortunate) necessity of smartphones, and so much more!

The creative community that we immerse ourselves in is full of innovative and unique voices that consistently put out fantastic work—pieces that inspire us and showcase just how special the industry is. This week we're showcasing the uplifting Facebook film, "Community Matters", brought to us by our friends at 24/7.

In an effort to showcase the endless pool of talent within The Lift's orbit, we're shining the spotlight on various individuals. First up is Fuad Abed.

The world of advertising can be simultaneously exhilarating and mind-boggling—a duality perfectly captured at Cannes Lions. To celebrate the festivities, our MassiveMusic compadres hosted an unforgettable event that tapped into the intricacies of advertising and encouraged guests to just let it all go.

AICP Week is descending upon New York City, and we cannot wait for all of the festivities to commence. From speakers and events to the AICP Awards, it's a week full of film favorites that bring together some of our industry's best.

With countless creative projects to her name and continual work with Free the Bid, Alma Har'el is single-handedly reshaping the industry.

Ladies and gents, it's finally here: Festival Cíclope Latino!

Festival Cíclope Latino is just a week away, and all of us here at The Lift are eagerly awaiting the celebration of creativity in our industry.

One look at Martin Werner's reel and you can't help but feel simultaneously inspired and wonderstruck. Lucky for us, Martin is headed to Mexico City for his latest project with RESET Content.

The power of music to transform any film, advertising spot, or moment is universal—and there’s nobody who understands that more than our friends at MassiveMusic. As a music agency that focuses on using music to shift the way people connect and interact with brands, we’re always in awe of what they craft and contribute to…

There’s nothing greater than seeing a director we love working with get the recognition they deserve. That’s why we’re so excited to see Alma Har’el join fellow Epoch Films director Martin de Thurah as a nominee for the Director’s Guild of America Award for Outstanding Directorial Achievement in Commercials. Har’el was nominated for her spot…

If you’re in the world of film, odds are you know Alma Har’el.

The international festival of creativity wrapped up last week in Berlin, honoring some of the best in craft from around the world.

DAVID Reviews is a fixture of the advertising community, reviewing and lending commentary to the latest and greatest spots across industries.

We returned to the sun-soaked festival for a week of celebrating industry favorites, welcoming the Fireflies riders, and drinking many glasses of rose.

We are excited to announce that The Lift has joined the roster of JW Collective Partners in London.