The Beak Street Bugle, a leading online publication in the UK covering the advertising industry, sat down with The Lift’s Managing Partner Avelino Rodriguez to discuss the origins of The Lift and the evolution of commercial production in Mexico.

Chëla Olea is a Mexico City-based image stylist, who we have had the great fortune of working with on projects for StubHub, Bacardí, Tequila Avion, and nearly 50 other projects.

Chances are that if you are a fan of music at all, you already know who Nabil is. That’s because the R E S E T Content director has been the man behind the camera for countless industry-shaping music videos for the likes of Kanye West, Jay-Z, John Legend, Vince Staples, Antony & the Johnsons, Little Dragon, Bon Iver, Foals, and The Weeknd, to name just a few.

We are deeply saddened by the loss of a great artist. Lalo passed away earlier this week, today we remember his legacy.

Sanctuary Content's Cole Webley has directing some of the most compelling, realistic, and raw stories you can find across the industry, for brands like Purina and New Balance.

Congratulations to our friends who took home honors and were shortlisted at the Ciclope Festival!

Ciclope kicks off in Berlin this week, celebrating true craft in the industry. We’re happy to announce that Los Perez’s inventive and fun music video “Gone” for JRJR has been shortlisted for Cinematography, Production Design, and Visual Effects.

It’s hard to talk about any project we’ve worked on without calling out the directors. They are at the center of every spot, music video, and film, and provide for the creative vision that catalyzes our whole team to work.

A great director is the focal point for any project we work on. We’ve had the tremendous pleasure of working with many legends over the years, and fostering a director roster of our own that manages to command and convey the most beautiful creativity on the many projects that come our way.

On a weekend in Mexico City, you can discover Rivera throughout the city from City Center to San Angel to Coyoacan.

We wanted to give a particular kudos to our friends who are among the most awarded at the APA Show, which we are honored to be sponsoring for the first time.

We’ll be in Los Angeles this weekend to attend the VRLA Summer Expo.

There is perhaps no more legendary figure in our industry than Joe Pytka.

Congratulations to all of the winners, and all those who were shortlisted at this week’s AICP Awards in New York.

We are excited to announce the signing of Laerke Herthoni for representation by The Lift!

You’re familiar with Joe Pytka’s work, because well, you have to be.