Mexico is home to some of the most innovative creators in the world, who draw on their environments and the city that they call home. One of those exceptional minds is Rey Alquicira, Creative Director at McCann Mexico, whom we’ve had the great fortune of working with on the first two spots of the “Live it to believe it” campaign from CPTM.

DAVID Reviews is a fixture of the advertising community, reviewing and lending commentary to the latest and greatest spots across industries.

The APA Show in London concludes an epic week, handing out honors to some of the best work out of the UK market.

We love it when some of our favorite collaborators join forces. Such is the case when we saw the announcement that Diego Contreras was signing to RESET Content for commercial representation.

In recent years, our work with the UK has really elevated the kind of advertising we’ve serviced here in Mexico.

Biscuit is back in Mexico, and in honor of a new collaboration with the team, we’re celebrating the work of director Clay Weiner.

Emojis have become a huge form of expression and Mexico City's Laboratorio Para La Ciudad wanted its own from the people who know it best.

Quentin van den Bossche returns to Mexico City this week for a new project that brings back old friends.

Partizan’s Sing J. Lee directed the blue-haired songstress’ blow-out hit “Now or Never,” which just picked up a nomination for Best Cinematography from the MTV VMAs.

Leave it to Danny Trejo to show you how to up your soft taco game in a new production we serviced in Mexico City directed by Skunk’s Saman Kesh.

Diego Contreras' third project with us at The Lift helps you find your roots, no matter where in the world that takes you.

We have something really exciting in the works with Diktator and Lex Halaby in collaboration with Ogilvy Mexico that marks a first for us here at The Lift.

We are excited to announce that The Lift has joined the roster of JW Collective Partners in London.

We love it when directors return to Mexico to shoot with us, and as such, we are pleased to welcome back Bullitt and director Diego Contreras.

Skunk returns to Mexico City, this time with the talented director Greg Brunkalla at the helm.

Joe Roman's spot for Corona Light keeps the party going all night long on Reforma Avenue in Mexico City.