The Beak Street Bugle, a leading online publication in the UK covering the advertising industry, sat down with The Lift’s Managing Partner Avelino Rodriguez to discuss the origins of The Lift and the evolution of commercial production in Mexico.

What better way to keep you going day in and day out, through exercise, and endless activity, than with some Pure Protein? That’s the crux of a new campaign directed by Furlined’s Henry Hobson out of Droga5, shot locally here in Mexico City.

Chëla Olea is a Mexico City-based image stylist, who we have had the great fortune of working with on projects for StubHub, Bacardí, Tequila Avion, and nearly 50 other projects.

It’s been quite a few years for Ian Pons Jewell. Between signing to one of the best production companies in the world, picking up a slew of awards, and besting himself on every next project, there’s always something happening with the young Berlin based director.

Step into the math room with Los Perez in a new campaign from Pereira & O’Dell through Caviar for Fifth Third Bank.

Eric has directed spots for Heineken, Volkswagen, United Airlines, Viagra, and more, collecting Gold and Silver Cannes Lions, British Arrows, Clios, One Show, D&AD, Eurobest, LIA, and Creative Circle awards along the way.

Fresh off their recent shoot for Ciel, we sat down with two of our most popular directors, Los Pérez, who have been busy shooting campaigns all over the world.

"Festival," the second part of Martin de Thurah’s StubHub campaign out of Goodby Silverstein and Partners has arrived, and it’s as delightful as the apocalyptic “Machines” is daunting.

The new campaign out of Goodby Silverstein & Partners sheds a whole new light on "you only live once."

We’re excited to welcome our favorite nomadic festival back to Mexico City on April 27th.

Karla Souza stars in Los Perez’s latest that gives a whole new name to epic filmmaking for Ciel, out of Pereira O’Dell.

Celebrated a co-direction between the singer who gained worldwide acclaim from her Chainsmokers collaboration “Closer” and Partizan’s Sing J. Lee, we’re excited to present “Now or Never.”

In Ciel’s biggest campaign to date, from agency Pereira O’Dell, Los Pérez directs superstar Karla Souza in a thrilling adventure.

The rules for television have changed, and PlayStation is here to usher in the new era of renegade media consumption in a campaign from Venables Bell & Partners.

Partizan's Thomas Hilland is a rare hybrid of advertising creative, music video innovator, and branded film director.

We are excited to return to one of our legacy brands, CPTM, often known as Mexico Tourism, with Leo Burnett México.