ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

What is the APA?

The Advertising Producers Association was formed to protect something so vital to our core ethos: creative collaboration across the industry.

ALL, THE MEXICO WE LOVE

Mexico City is Your Number One Place To Go in 2016

Every year, the New York Times comes out with their list of the 52 places to go that year. And guess what city is at the very top of that list for 2016?

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Happy Holidays from The Lift!

Before we sign off for the year, we wanted to take the chance to wish you all a happy holidays and bountiful new year.

ALL, NEWS, THE MEXICO WE LOVE

An Epic Way to Start Your Week

Ten years of commercials, and we are still reeling from some of our most epic.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Mexico Plays Another for a Decade

When it comes to servicing commercials set in Mexico, we like to think we’ve locked that down.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

10 Years Loving Our Craft

In our ten years of business, we’ve been able to accrue a good deal of behind-the-scenes stories.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Los Pérez signs to Blink Productions for Representation in the UK

Congratulations to our friends and talented director duo Los Pérez for joining Blink Productions’ incredible roster!

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Spot On: Pucho Mentasti

In case you’re in search of inspiration, look no further than the diverse reel of our own Pucho Mentasti.

ALL, THE MEXICO WE LOVE

Location Guide: James Bond in Mexico City

Chances are if you have visited us and you’ve seen the latest from the Bond franchise, you were in for some familiar territory.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

From Our Friends: Inspired by Marco Spier and Borja Pena

We relish in repeat customers, when the friends and comrades we’ve gained in this business come back to Mexico to shoot projects with The Lift again.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Smirnoff Launches #WhatWeBring with Electric Music Video from Kiesza and Djemba Djemba

Smirnoff’s #WhatWeBring campaign from 72andSunny New York and Vice sheds aside your average alcohol commercial to emerge as something bigger and bolder, a Kiesza and Djemba Djemba music video entitled “Give It To The Moment,” directed by LEGS Media’s BRTHR.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Surprising will.i.am 100 Meters in the Air for Corona

We suspended a band from the sky. Against a skyscraper. In front of will.i.am. And yes, there were pyrotechnics.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Gabe Ibañez Starts the Day off Right for Nescafé

In “Wake up to a Better Day,” we are not only celebrating the delicious beverage, but also our first production with Gabe through The Lift.

ALL, THE MEXICO WE LOVE

Location Guide: Designers/Architects, Find Your Inspiration Here

Designers, architects and other avid amateur all-things-beautiful enthusiasts, do not leave Mexico City without going to the Luis Barragán House and Studio.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Run Towards BIMBO with Carlos Cuarón

Yesterday's Global Energy Race united people across the globe with the mission of promoting healthy, active lifestyles in the 70th anniversary run.

ALL, NEWS, THE MEXICO WE LOVE

Jogging through Mexico with Bimbo

“Global Energy Race” marks the 70th anniversary and perfect inauguration for this year’s race, through 22 cities and 19 countries on September 27 (this Sunday for those of you marking your calendars).