What is the APA?
The Advertising Producers Association was formed to protect something so vital to our core ethos: creative collaboration across the industry.
Mexico City is Your Number One Place To Go in 2016
Every year, the New York Times comes out with their list of the 52 places to go that year. And guess what city is at the very top of that list for 2016?
Happy Holidays from The Lift!
Before we sign off for the year, we wanted to take the chance to wish you all a happy holidays and bountiful new year.
An Epic Way to Start Your Week
Ten years of commercials, and we are still reeling from some of our most epic.
Mexico Plays Another for a Decade
When it comes to servicing commercials set in Mexico, we like to think we’ve locked that down.
10 Years Loving Our Craft
In our ten years of business, we’ve been able to accrue a good deal of behind-the-scenes stories.
Los Pérez signs to Blink Productions for Representation in the UK
Congratulations to our friends and talented director duo Los Pérez for joining Blink Productions’ incredible roster!
Spot On: Pucho Mentasti
In case you’re in search of inspiration, look no further than the diverse reel of our own Pucho Mentasti.
Location Guide: James Bond in Mexico City
Chances are if you have visited us and you’ve seen the latest from the Bond franchise, you were in for some familiar territory.
From Our Friends: Inspired by Marco Spier and Borja Pena
We relish in repeat customers, when the friends and comrades we’ve gained in this business come back to Mexico to shoot projects with The Lift again.
Smirnoff Launches #WhatWeBring with Electric Music Video from Kiesza and Djemba Djemba
Smirnoff’s #WhatWeBring campaign from 72andSunny New York and Vice sheds aside your average alcohol commercial to emerge as something bigger and bolder, a Kiesza and Djemba Djemba music video entitled “Give It To The Moment,” directed by LEGS Media’s BRTHR.
Surprising will.i.am 100 Meters in the Air for Corona
We suspended a band from the sky. Against a skyscraper. In front of will.i.am. And yes, there were pyrotechnics.
Gabe Ibañez Starts the Day off Right for Nescafé
In “Wake up to a Better Day,” we are not only celebrating the delicious beverage, but also our first production with Gabe through The Lift.
Location Guide: Designers/Architects, Find Your Inspiration Here
Designers, architects and other avid amateur all-things-beautiful enthusiasts, do not leave Mexico City without going to the Luis Barragán House and Studio.
Run Towards BIMBO with Carlos Cuarón
Yesterday's Global Energy Race united people across the globe with the mission of promoting healthy, active lifestyles in the 70th anniversary run.
Jogging through Mexico with Bimbo
“Global Energy Race” marks the 70th anniversary and perfect inauguration for this year’s race, through 22 cities and 19 countries on September 27 (this Sunday for those of you marking your calendars).