Chowing Down with MatPrat and Bacon’s Jakob Marky
Last month, we had the privilege of working with Bacon’s Jakob Marky, a half-Swede/half-Hungarian ingenue of a director on a delightful spot for MatPrat, Norway’s online destination for elevating street food to gourmet eats.
Welcome Director Ian Pons Jewell!
The Lift is excited to welcome director Ian Pons Jewell to the roster.
Mexico’s Finest Beer Meets Mexico’s Finest Directing Duo! Los Perez for Victoria Beer.
How Los Perez manages to capture such eclectic and colorful characters within a matter of seconds is always amazing to us.
Common Misconception: Make Your Casting Dreams Come True
One of the major challenges of any shoot is talent, whether it’s locking in the right brand ambassador or finding a diverse array of actors to populate your spot.
Location Guide: Your Post-Wrap Entertainment
When the shoot is wrapped and the crews have packed up their things and are on their way home, you’re just about halfway through your good time here in Mexico City with The Lift.
From Our Friends: Rattling Stick’s Sara Dunlop’s Modern Take on “The Tortoise and The Hare”
Rattling Stick director Sara Dunlop takes to the streets of London in a unique play on youth culture to benefit the TFL.
Vacation with Us and Airbnb in “Never A Stranger”
TBWA/Chiat/Day, RESET Content, Us and The Lift transport you around the world in “Never a Stranger,” which highlights the global reach of Airbnb’s services in New York, Paris, Tlum, Toyko and Rio.
Common Misconception: Leave Tex Mex at Home
Get your fill of nachos, burritos, and what have you before you get on board that plane, because we are talking fine, authentic cuisine in Mexico.
Location Guide: Spring Blossoms in MXC
The flowers are already in bloom, the streets are busy, and warm weather invites you outside. As such, we’re focusing our location guide today on the best places to be in nature, right in Mexico City.
Mexico Plays Another (Or Four Others): An Exclusive Interview with Production Designer Roberto Bonelli
Earlier this week, we premiered our latest spot for FIFA, directed by Yael Staav. We asked Production Designer Roberto Bonelli how he was able to accomplish transforming Mexico City into four different continents.
Yael Staav Scores For FIFA
FIFA and Marketel tapped one of our favorites, Yael Staav, to direct their latest campaign, focusing in on who might be your next soccer idol.
Location Guide: The Restaurants of Gabriela Cámara
While she’s preparing for a venture in San Francisco called “Diana La Cazadora” later this year, Gabriela’s delicious claim to fame resides right in Mexico City, and we are frequent patrons here at The Lift.
The Mexico Film Commission Explained
The Film Commission in Mexico and The Lift have an altruistic origin story.
Common Misconception: Walk the City, Why Don’t You?
While often you can find the streets of Mexico heavily trafficked, you’d be hard pressed to find an international city more (enjoyably) walkable than our own.
Mexico Plays Another: Transforming Into Cities Internationally
You often hear of notable cities playing another in film; Toronoto becomes Los Angeles, Los Angeles becomes every-other-city-in-the-world. What you might not know is that we’ve doubled cities throughout Mexico for international locations.