Diana Kennedy spent her life documenting and sharing the regional food cultures of Mexico. The British-born cook and writer moved to Mexico with her husband in 1957 and fell in love with our country, where she lived until her recent passing on Sunday, July 24, 2022 at the age of 99.

The bicycle-boom took over the world and maintained a strong hold in Mexico City which has only grown since bikes have become more accessible and affordable over the years.

From The Lift’s inception through today, we have worked to position Mexico City - and our country at large - as the epicenter of audiovisual production.

Bridging our passions for environmental preservation and the natural beauty and cultural richness of Mexico.

Italian director Francesco Calabrese is not the first to fall in love with Mexico. While working on a previous project, he became deeply connected to our country and those working in the audiovisual industry here and knew it was the perfect place to engage with other creatives.

The Lift's Lisette Poole attended this year's International Pyrotechnics Festival in Tultepec. Read more to hear from attendees on their experience and to see images taken by Lisette herself.

Apple knows the Work From Home phenomenon has its perks - and showing off the portability and adaptability of Apple products was a task built for their iconic “Underdog” crew - a group of comical, unconventional thinkers they have used across multiple advertising campaigns.

Empowerment is at the core of our mission at The Lift. As we work towards our many goals, we are proud that the women on our team act as key components in building our future and shaping the film industry as a whole.

The Lift continues to be a strong supporter of and participant in the AICP Award's global landscape.

Super Bowl LVI had it all: Emotion, drama, nostalgia, iconic pop stars, legendary rappers, and of course, lots of advertising.

The romantic drama is now taking on a new form as The Lift and Pantelion Films team up to turn it into a feature length musical directed by Santiago Limón.

Walk though "The Place Where the Gods Were Created"... or fly over!

The Spanish-Mexican duo, Los Pérez, teamed up with Caviar and 215 McCann to deliver an extraordinary and adventurous new spot for Forza Horizon 5 (Xbox).

Arriving to answer the demand for original streaming content, The Lift has signed a first look deal with LA-based, Spanish-language streaming platform Pantaya and Latino Hollywood studio Pantelion.