Location Guide: Escape Your Winter Here
While whatever hellish weather is being unleashed in some of the formidable climates around the world, might we suggest a trip to Mexico to help you unwind (or to help your fingers thaw enough to get some work done?).
PRAT is Back!
We couldn’t be happier to announce that Jose Antonio Prat is back with The Lift for representation.
Common Misconception: First ADs
Over the course of our (nearly) ten years as The Lift, we have had the great fortune of working with many brilliant first Ads, who all call Mexico home.
Exclusive: Photographer Nikolaj Møller’s Mexico
As part of our continued work with CPTM, Nikolaj Møller headed down to Mexico City to shoot a stunning still photography project for the brand.
Location Guide: Christmas In Mexico City
So you find yourself in Mexico City around Christmas time and you just aren’t sure what to do. Don’t worry, we have you covered.
Behind The Scenes: Making Phones With RESET Content
Last month, we had the opportunity to work again with RESET Content and extraordinary director Vesa Manninen on a campaign for Motorola.
An Interview With Los Pérez
An interview with Los Perez. Two incredibly talented people who have shot four commercials in their first month of working with us at The Lift.
Common Misconception: Production Designers
Production in Mexico might seem like a foreign idea to many, but we’re here to make it a little more accessible. As such, we’ve started our Common Misconception series to debunk some production stereotypes of our home and showcase all that production south of the border has to offer.
The Scattered Desks Of Production
For a second, we’re going to pretend that you are all with us at The Lift. You’ve collectively boarded a plane heading nonstop to The Lift HQ in Mexico City. Welcome!
Location Scout: Cenotes Para Ti
Picture a Mayan ruin in the form of a cave peering down into an open water, sunlit abyss. That might begin to describe a cenote, one of the many natural wonders that we have within a short drive from The Lift HQ in Mexico City.
Go See Gabe Ibañez’s AUTOMATA
On a lovely afternoon in México City we went for beers at Primos to celebrate Gabe Ibañez signing. He passionately told us about his recently released feature, AUTOMATA, and how the script was conceived.
Mexico: Land of adventure for the superheroes of “Destiny”
To mark the worldwide release of the Destiny video game, Activision has selected 72andSunny Check Campaign Details! & RESET JOSEPH KOSINSKI – View REEL! Mexico turned out to be the ideal setting to recreate the starring superheroes adventures of the game in Venus, one of the three planets where the action takes place. “It was an enormous challenge for…
Awarded directors Duo Los Pérez @ THE LIFT!
International acclaimed Mexican/ Spanish duo of directors Los Pérez arrive to our roster. Composed of Tania Verduzco and Adrián Pérez meet Los Pérez their unique style, and absolute determination to reign in the mexican market, bring in the new blood and attitude that the market is claiming for! En Español!! REEL!
Robyn & Röyksopp: Do it again!
About his experience shooting this film Martin says, “Do it again – feels like its an unstoppable pop mantra of something out of hand. A spiralling hypnotic maelstrom which pulls inwards. The video touches our hearts desires – deep passions , the revolutions full of hope and excitement, a dream of freedom, obsession, the ecstasy…
It’s a sign in the World Cup!
Coca -Cola’s World Cup campaign landed in Mexico and Sebastian Schor was in charge of telling the stories of how hardcore fans can see signs in the most unlikely places. Each sign inspires us to grow our faith for Mexico’s national football team by telling us a little story of the most heroic players and circumstances that…
Javier Aguilera joins The Lift
The Lift is proud to announce the signing of Javier Aguilera as part of our roaster of represented directors. Javier has previously worked in Mexico, L.A., N.Y., London and Canada.
When: He officially debuts with us on April 22nd.