ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Tuning In and Out with Apple Airpods

Read the story behind one of the most technically challenging productions we have encountered.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Congratulations to Our Friend Faride Schroeder!

The Mexican writer and director won the Nespresso Talent Competition.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

We’re Back and Ready to Shoot!

With a detailed guidebook following the strictest health and safety protocols.

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The Great Return with Coca-Cola

A success story in the face of challenging new production protocols.

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How The Lift Has Spent Quarantine

At-home updates from some of our team members.

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Award Buzz at The Lift

A Webby award, a Shot award, and a slew of AICP nominations!

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Get to Know One of Mexico’s Greatest Actors from the Golden Age

An actor and musician beloved by all of Mexico.

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Casting Local Talent for Major Lazer’s “Lay Your Head on Me”

Dancing is a universal language, uniting people across the world.

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Connecting the World with Delta

Travel has a way of reminding us there’s so much more that connects us than divides us.

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Creating Worlds with Apple

For Apple Aracade, we recreated multiple cities, all in our own city.

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Photo Gallery: The Colorful Commerce of the City Center

A look inside Mexico City's lively City Center.

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A Fresh Take on an Old Spice Classic

We made two spots for Old Spice as follow-ups to an award-winning commercial they put out 10 years ago.

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2019 Wrap Up

So many great collaborations in 2019

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Behind the Scenes of our Nike x Superprime Campaign

When Nike wanted to produce a second collaboration with us this past year, we were honored, to say the least

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Capturing curiosity and wonder for Google Pixel 4

The Lift's Magali Sagarra united with director Geoffrey McGann, Hecho Studios, and producer Melissa Larsen to show off the latest Night Sight updates.

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Nike returns to Mexico City for another Just Do It campaign

Last year we joined Nike in making history with the first ever Women's Just Do It campaign in Mexico, and now we're pleased to unveil our second collaboration with the sports giants.