The Lift’s production power is headed to Guadalajara
We've got exciting news that we're finally able to share: The Lift is officially touching down in Guadalajara for all things creativity and production.
Doing the unthinkable with Samsung’s Galaxy Fold
In a recent project for the smartphone brand, we used our production power to bring it all to life.
Celebrating 14 years of The Lift
Happy birthday to us! Next week—October 15th to be exact—marks our 14th year anniversary, and while we love reminiscing on our beginnings and how we've steadily set a new standard for craft in Mexico and beyond, we're celebrating by focusing on what's ahead.
Celebrating Mexico beyond Independence Day
Yesterday we celebrated Mexican Independence Day, culminating a long weekend of festivities that spanned near and far. While the official holiday may be over, we know that there's always a reason to dig deeper into our local culture and take in the daily celebrations of it all.
Drink in the charm of Tequila, Jalisco
When clients come to us asking for a unique location full of sprawling fields, hometown roads, and a town with a historical touch, we immediately think of one place: Tequila, Jalisco. As one would guess, Tequila is the birthplace of one of our favorite drinks—but that’s not all it has to offer. With endless land…
A trip to Jalisco, Mexico
Location, location, location. It's one of the most important components in bringing any story to life on film. And while Mexico City provides us with a wealth of incredible spots, we sometimes take the opportunity to venture beyond. After all, Mexico City is just one mecca in Mexico. Case in point: Jalisco, Mexico.
Behind the Scenes with the Makeup and Costume teams for Jose Cuervo
Our latest spot for Jose Cuervo posed a unique challenge– we needed to recreate the looks of many iconic creators, innovators, pioneers, and leaders down to every detail.
Prettybird’s AICP sweep featuring a Nike favorite
Our friends at Prettybird were recently honored at the AICP Awards for their outstanding work within the production space, and one of the projects that garnered praise was a spot we had the chance to collaborate on for Nike.
Highlights from Ciclope Latino
Last week countless creatives and industry friends took to Mexico City for one of our favorite events of the year: Ciclope Latino. Ciclope Latino is the ultimate industry event—as a celebration of craft in advertising and moving image, Ciclope brings together inspired ideas and an endless rush of creative energy in one single place, making…
Ciclope Festival is on our minds
It’s no secret that we’re big fans of Ciclope Festival. With events and iterations around the world, Ciclope is the ultimate celebration of the dedication to craft and the exceptional work that come from it within the industry. Ciclope Latino is just around the corner and we can hardly wait. But here’s some good news…
Levi’s has a message for you
Now more than ever Levi's wants you to remember one thing: to use your voice.
A peek inside the historic neighborhood of San Rafael
Mexico City is a cultural wonder with endless opportunities for exploration, especially when it comes to finding a location for a shoot. Every inch of the city and the surrounding areas offer up unique pockets of creativity, and we love getting the chance to share the wonders of different neighborhoods with our collaborators.
CraftWorks kicks off in London
We’ve got some exciting news for any and all creatives in London: CraftWorks, a showcase for individuals in commercial production, is relaunching next week with its kick-off event in London. The entire CraftWorks program will consist of a set of curated events focused around discussions and interviews with agency creatives and production teams. Whether it…
Gabriela Cámara’s Mexico City kitchen
From the moment you open Gabriela Cámara's new cookbook, "My Mexico City Kitchen: Recipes and Convictions," you'll be craving every single dish you lay your eyes on.
A pop of purple in Mexico City
Spring is in the air in Mexico City, which means one thing: Jacarandás are in full bloom and the city is full of color.
Redefining beautiful with Macy’s
We love when projects give us an opportunity to tap into the countless locations and stunning visuals in and around Mexico City. For the latest spot around Macy's Spring Fashion campaign, perfectly titled "Find Your Beautiful," we explored the many definitions of beautiful, using Mexico City as our backdrop.