Rainy streets, flashing lights, and a band taking center stage: these are just a few of the elements that make up the latest spot that we worked on for Buchanan's.

We've got some exciting news for any and all creatives in London: CraftWorks, a showcase for individuals in commercial production, is set to launch its first event next week.

2018 was quite the year for all of us here at The Lift. From mind-bending projects with collaborators new and old to exciting ventures within the industry, we continuously brought the best creative visions out into the world while redefining what it truly means to work in production.

Working in the creative sphere means that no day is ever the same—especially when it comes to the role of a producer. And in this month's spotlight we got the chance to talk with one of The Lift's top producers, Magali Sagarra. From her industry beginnings to some of the craziest projects she's worked on, Magali's pedigree of projects certainly lends itself to excitement all around.

Our recent work for Svedka is a prime example of the exciting opportunities that arise when creatives come together. Eager to share more about the project, we caught up with Francesca Lentini, a producer behind the Svedka spot, to hear more about the creative process, her favorite moments, and more!

When a natural disaster hits, the devastation left in its wake is unshakeable and unmistakable. For communities in remote areas, that devastation takes on even greater weight, which is why Land Rover and the Red Cross have teamed up to help these individuals prepare for the worst.

Ariana Grande. Kendrick Lamar. Janet Jackson. Camila Cabello. What do all of these artists have in common? They've all worked with our friend and masterful director Dave Meyers.

Mexican culture is marked with wondrous holidays and traditions that encapsulate the spirit of who we are. One of our favorites? Día de Muertos.

From securing seemingly impossible locations to arranging stunts that defeat all odds, each project we work on is another opportunity to go above and beyond in the world of production.

From iconic spaces that are true relics of the past to modern monuments that reinvent aesthetic, the buildings that make up Mexico City are anything but ordinary.

or this month's hot spot feature, we're showcasing one of Mexico City's finest: Campobaja. And fair warning—reading the following may result in an immediate need to dine at Campobaja.

We spoke with our senior bidding producer, Brklyn Fecter, to hear more about his favorites of the job, the (sometimes unfortunate) necessity of smartphones, and so much more!

There are no greater stories to tell than those within Mexican history, and we love nothing more than being able to bring those cultural moments to the screen.

Calling all Londoners! Mexican culture and art are transcending time zones and touching down in London this week, and it's an event you do not want to miss.

There's no better way to get a sense of the city than by going straight to the heart of it all. For Mexico City, that's the historic center, El Zócalo—a spot that also happens to be at the top of our list for Mexican Independence Day festivities.

From sticking the landing effortlessly or making that three-pointer to swiftly passing the ball or powerfully running across town, there's an endless amount of possibilities when it comes to the world of sports. Regardless of the sport, each activity, moment, win, or loss is united by the universal surge of power that comes from it all.