Protein One is the ultimate hunger hero
Not all heroes wear capes. Some take the shape of delicious protein bars. Because whether you're on the go, knee deep in work, or simply cannot figure out how to quell your hunger, Protein One has got your back.
Cineburó captures the story of “Hard Rain” for Lykke Li
Music is more than a medium—it's an experience that is simultaneously ever-changing and never-ending, especially when the story behind the song is told in a music video.
Making music video magic for Interpol’s “The Rover”
There's nothing quite like that feeling of excitement when an album from your favorite band drops. That's the exact feeling we have for the release of Interpol's music video for their song "The Rover."
Henry Hobson brought another exciting shoot to Mexico City
We were thrilled to welcome back one of The Lift's favorite collaborators, Henry Hobson, earlier this week.
Looking back on Markus Walter’s direction for Wolfenstein II
The spots invite players into the layered world of Wolfenstein II: The New Colossus.
MassiveMusic brings M-key magic to Cannes Lions
The world of advertising can be simultaneously exhilarating and mind-boggling—a duality perfectly captured at Cannes Lions. To celebrate the festivities, our MassiveMusic compadres hosted an unforgettable event that tapped into the intricacies of advertising and encouraged guests to just let it all go.
A look back at our World Cup favorites
With the matches set to begin and the thrilling news that the World Cup 2026 will be on our home turf, we're spinning in the World Cup news.
The Lifts heads to AICP Week
AICP Week is descending upon New York City, and we cannot wait for all of the festivities to commence. From speakers and events to the AICP Awards, it's a week full of film favorites that bring together some of our industry's best.
Alma Har’el named to Fast Company’s Most Creative People in Business list
With countless creative projects to her name and continual work with Free the Bid, Alma Har'el is single-handedly reshaping the industry.
Zach Wechter’s World Cup wonder for Corona
If anything is going to get us World Cup ready, it's shooting an incredible project with creative superstars—that's just what happened with the latest Corona spot, directed by Zach Wechter.
Zach Wechter touches down in Mexico City
There's nothing quite like tapping into the creative flow that occurs when you strike up a great collaboration.
Tomás Whitmore shines for Aliat Universidades
We've been itching to work with Tomás Whitmore from the moment we saw his impressive work. In a recent spot for Aliat, we finally got the collaboration kicked off.
Filip Nilsson is all about Mexico City
Filip Nilsson's recent feature in 1.4 shed some light on his creative process and celebrated his various projects—some of which we've had the pleasure of collaborating on!
Chatting with Tomás Whitmore
From working with Lin-Manuel Miranda on the "Immigrants" music video to crafting captivating stories around youth culture, we're always so impressed with the mind of Tomás Whitmore.