It's always fun working with Tania Verduzco and Adrian Pérez—the creative powerhouse duo behind Los Pérez.

With the amount of talent we're surrounded by each and every day, it's never a surprise to see an awesome project from one of our frequent collaborators.

Last week, The Lift's Founding Partner and Managing Director, Avelino Rodriguez, took to the stage in London for Advertising Week Europe.

You know that moment when you watch a spot or film and your jaw drops? We live for that moment.

Part of what makes our business so exciting is the ability to work on a variety of creative projects in any capacity that we can.

Last Sunday's 90th Academy Awards ceremony had countless highlights. Our favorite? Watching the Mexican talent shine.

We love working with creative partners of all kinds—whether it's our first or fifth time on a project together.

We're so excited to share the news that the talented directing duo Tn'T has joined The Lift's roster.

Sometimes the best way to really get to know a city is by going straight to the heart of it all. When it comes to Mexico City, Paseo de la Reforma does just that.

No matter the reason why you've landed in Mexico City, one thing is for certain: there is definitely no shortage of artistic outlets throughout town.

Martin de Thurah and Epoch Films are back at it again—this time with an incredible spot for Audi that we shot together a few months back.

One look at Martin Werner's reel and you can't help but feel simultaneously inspired and wonderstruck. Lucky for us, Martin is headed to Mexico City for his latest project with RESET Content.

It's always exciting to forge new relationships with the directors we're set to work with.

We love when our longtime collaborators cruise back to our parts for some creative work—that's why we couldn't be more excited to welcome back Park Pictures and Christian Weber.

While countless football fans were on the edges of their seats this past Super Bowl Sunday, we were eagerly awaiting the fourth quarter of the game for a very different reason: Alma Har'el's Super Bowl spot for Coca-Cola.

We're eager to announce an exciting new addition to our roster of directors: Dani Fortuny.