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Alma Har’el nabs first DGA nomination

There’s nothing greater than seeing a director we love working with get the recognition they deserve. That’s why we’re so excited to see Alma Har’el join fellow Epoch Films director Martin de Thurah as a nominee for the Director’s Guild of America Award for Outstanding Directorial Achievement in Commercials. Har’el was nominated for her spot…

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Luis Aguer sets Mexico City at night for Ballantine’s (And Welcome to The Lift’s Roster)

https://vimeo.com/249953266 Our first spot out of MC SAATCHI Mexico was an amazing creative endeavor spearheaded by Luis Aguer for Ballantine’s. “Proud to be” was shot here in Mexico City celebrates the spirit of the whiskey brand, best helmed by Aguer, who has previously collaborated on spots with them. In his debut project with The Lift,…

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Happy holidays from The Lift

We wanted to sign off the year, wishing everyone a fantastic holiday season.

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From Our Friends: RESET Content’s Matt Bieler

RESET Content’s Matt Bieler is a special breed of director.

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Spot on: Hey Wonderful’s Peking

Peking has been making waves across the branded content space since they first started directing together over 10 years ago.

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Alexis Zabé and Diego Garcia head to Sundance

We are so excited for two of our collaborators here to have films premiere at the Sundance Film Festival in 2018.

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Spot on: Alma Har’el

If you’re in the world of film, odds are you know Alma Har’el.

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Vincent Haycock is back in Mexico

We are excited to welcome back Vincent Haycock and Park Pictures for another amazing campaign here in Mexico.

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AirBnb and Coco head to Mexico

The latest in AirBnb’s “Live There” campaign marks their most successful campaign to date, a collaboration with Disney Pixar’s feature Coco, Psyop, and our team here at The Lift.

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Laerke Herthoni takes to the streets of Japan with Folke Film

Laerke Herthoni's latest project took her to the streets of Tokyo for Folke Film, alongside Forsman & Bodenfors and cinematographer Jackson Hunt for SK-II.

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Filip Nilsson + Tobias Bergman’s fresh take for Toyota

Our latest brings together the creative talents of Filip Nilsson + Tobias Bergman, and the team at La Doblevida for a new look at Toyota.

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Celebrating creativity made in Mexico: Rey Alquicira, Executive Creative Director at McCann Mexico

Mexico is home to some of the most innovative creators in the world, who draw on their environments and the city that they call home. One of those exceptional minds is Rey Alquicira, Creative Director at McCann Mexico, whom we’ve had the great fortune of working with on the first two spots of the “Live it to believe it” campaign from CPTM.

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The APA hands out its yearly honors at Guildhall

The APA Show in London concludes an epic week, handing out honors to some of the best work out of the UK market.

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Diego Contreras signs to RESET Content

We love it when some of our favorite collaborators join forces. Such is the case when we saw the announcement that Diego Contreras was signing to RESET Content for commercial representation.

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Our latest UK collaborations

In recent years, our work with the UK has really elevated the kind of advertising we’ve serviced here in Mexico.

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OUTLAWS director Geremy Jasper talks new feature ‘Patti Cake$’

Geremy Jasper, who we worked with back in the days of OUTLAWS, has a new feature out called Patti Cake$.