The new campaign out of Goodby Silverstein & Partners sheds a whole new light on "you only live once."

Chances are that if you are a fan of music at all, you already know who Nabil is. That’s because the R E S E T Content director has been the man behind the camera for countless industry-shaping music videos for the likes of Kanye West, Jay-Z, John Legend, Vince Staples, Antony & the Johnsons, Little Dragon, Bon Iver, Foals, and The Weeknd, to name just a few.

Karla Souza stars in Los Perez’s latest that gives a whole new name to epic filmmaking for Ciel, out of Pereira O’Dell.

Mike G is a fantastic director who blends a complete understanding of production and VFX into an incredibly keen eye.

Partizan's Sing J Lee is shaking up the world of music videos and branded content.

Partizan's Thomas Hilland is a rare hybrid of advertising creative, music video innovator, and branded film director.

We are pleased to announce the signing of director Daniel Azancot to The Lift.

If you’re looking to be excited by the work of Skunk’s Saman Kesh, look no further than the introductory quote on his website.

We are deeply saddened by the loss of a great artist. Lalo passed away earlier this week, today we remember his legacy.

Markus Walter is a fantastic director across branded content, music videos, and narrative film.

Nomades is out with a new spot for Tecate that is equal parts rock and roll and all out cerveza-fueled adventure, directed by Pucho Mentasti and produced by us here at The Lift.

There's a new creative addition to The Lift family, arriving by way of Spain.

Sanctuary Content's Cole Webley has directing some of the most compelling, realistic, and raw stories you can find across the industry, for brands like Purina and New Balance.

Cuadra San Cristóbal sits just outside Mexico City, as a stunning equestrian estate designed by architect Luis Barragan.

Henry Hobson is a gifted director across commercials, branded content, and features.

Epoch Films is always up to something exciting.