ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Spot On: RESET Content’s Adam Hashemi

We’re excited to have Copenhagen-born RESET Content director Adam Hashemi in Mexico for an upcoming project.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Park Pictures’ Christian Weber is back for more

Christian Weber joined us last year in Mexico to shoot a project that for one reason or another never saw the light of day.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

HPE Celebrates a Connected Future with Sibling Rivalry’s Gerald Ding

Hewlett Packard Enterprise (HPE) is wishing you a happy new year via this video message directed by Sibling Rivalry’s Gerland Ding and shot with us here in Mexico.

ALL, THE WORK WE LOVE

Spot On: Station Film’s Lena Beug

We’re excited to have director Lena Beug of Station Film here next week on an as-yet-unnamed project.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

A Look at Tecate’s Brilliant Advertising

Tecate has a strong tradition of making great campaigns that get a lot of attention.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

From Our Friends: Skunk Comes to Mexico

Take a moment to familiarize yourself with some of Skunk’s latest, best, and brightest.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Spot On: Tahliah Debrett Barnett aka FKA twigs

Academy Films calls her a creative polymath.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

The Fine Work of Academy Films

Over the years, we’ve had the pleasure of working with Academy Films and A+ on several projects with a slew of their talented directors like Martin de Thurah.

ALL, THE WORK WE LOVE

Spot On: Gabe Ibáñez

Gabe Ibáñez is a powerhouse filmmaker and one of the incredibly additions to our own roster here at The Lift. We have a few upcoming projects with Gabe and wanted to share a bit about the accomplished director as a precursor to his new branded projects.

ALL, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Ciclope Festival takes over Berlin

Congratulations to our friends who took home honors and were shortlisted at the Ciclope Festival!

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Emily Kai Bock directs an Energy-Fueled Spot for Timberland

Timberland is active on the streets of Mexico City for a new spot directed by Epoch Films’ Emily Kai Bock.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Directors Through the Years: Part Two

It’s hard to talk about any project we’ve worked on without calling out the directors. They are at the center of every spot, music video, and film, and provide for the creative vision that catalyzes our whole team to work.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Directors Through the Years: 11 Years of The Lift

A great director is the focal point for any project we work on. We’ve had the tremendous pleasure of working with many legends over the years, and fostering a director roster of our own that manages to command and convey the most beautiful creativity on the many projects that come our way.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

An Evolution in Design and Influence

Over the past 11 years, The Lift’s graphic presence has changed dramatically. The design elements of our identity have always been tied to Mexico, what we see around us, and how we impact our environment, and as times have changed, so have we.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

The Most Memorable On-Set Experiences, Part 2

In celebration of our anniversary on October 15th, we’re revisiting some of our favorite moments of the last 11 years.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

The Most Memorable On-Set Experiences, Part 1

In celebration of our anniversary on October 15th, we're revisiting some of our favorite moments of the last 11 years.