11 Years of The Lift
October marks our anniversary month, with 11 years of servicing and producing projects in Mexico.
Spot On: Rattling Stick’s Ivan Bird
Rattling Stick’s Ivan Bird is that brilliant still photographer turned director of photography turned director, which is reflected in his perfectly composed portfolio.
The Art Director’s Take: An Interview with Hania Robledo
Hania Robledo is the Academy Award nominated Art Director behind such features as Frida, The Mask of Zorro, and Elysium.
Bacardi’s Biggest Global Campaign to Date from Partizan’s Michel Gondry
“We Are the Night” out of BBDO New York kicks off the rum brand’s largest global ad campaign to date, and it was shot right here in Mexico City serviced by The Lift.
Field Guide: Museo Tamayo in Chapultepec
Chapultepec Park is home to many museums from the Museum of Anthropology to the Modern Art Museum, but tucked into its east side is a particularly remarkable home to contemporary art: Museo Tamayo.
Rediscovering Diego Rivera
On a weekend in Mexico City, you can discover Rivera throughout the city from City Center to San Angel to Coyoacan.
The APA Show: A Fantastic Celebration
We were excited to attend the APA Show for the first time, this week in London.
Get to know The Mill’s Felix Urquiza
We were lucky enough to meet Felix Urquiza, a Mexico City-born VFX artist on our latest shoot with Partizan.
See you in London for the APA Show
We wanted to give a particular kudos to our friends who are among the most awarded at the APA Show, which we are honored to be sponsoring for the first time.
Visiting the VR Expo in Los Angeles
We’ll be in Los Angeles this weekend to attend the VRLA Summer Expo.
From Our Friends: Framestore Pictures’ David Mellor
We’ve come to know and love Framestore over the course of the last couple of years, through Ciclope Festival, and of course their work which spans groundbreaking VR, commercials, and feature films.
CICLOPE Latino: A Photo Recap
We were thrilled to welcome Ciclope to Mexico City this week, celebrating the best in craft around the world.
The Colorful Romance of PRETTYBIRD’s Fleur Fortuné
Fleur Fortuné’s work is an incredible collection of narratives, colors, and sometimes surreal wonder.
Ciclope Latino Hits Mexico at the end of July
The Latin American Festival of Craft arrives in Mexico City on July 25th.
Just a Kid from Mexico for Powerade
If people aren’t laughing at your dreams, than they’re not big enough.
Vesa Manninen is Back for Gillette
We were excited to have Vesa Manninen of RESET Content back down in Mexico to shoot a new spot for Gilette, which is sure to make you break a sweat.