ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

11 Years of The Lift

October marks our anniversary month, with 11 years of servicing and producing projects in Mexico.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Spot On: Rattling Stick’s Ivan Bird

Rattling Stick’s Ivan Bird is that brilliant still photographer turned director of photography turned director, which is reflected in his perfectly composed portfolio.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

The Art Director’s Take: An Interview with Hania Robledo

Hania Robledo is the Academy Award nominated Art Director behind such features as Frida, The Mask of Zorro, and Elysium.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Bacardi’s Biggest Global Campaign to Date from Partizan’s Michel Gondry

“We Are the Night” out of BBDO New York kicks off the rum brand’s largest global ad campaign to date, and it was shot right here in Mexico City serviced by The Lift.

ALL, THE WORK WE LOVE

Field Guide: Museo Tamayo in Chapultepec

Chapultepec Park is home to many museums from the Museum of Anthropology to the Modern Art Museum, but tucked into its east side is a particularly remarkable home to contemporary art: Museo Tamayo.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Rediscovering Diego Rivera

On a weekend in Mexico City, you can discover Rivera throughout the city from City Center to San Angel to Coyoacan.

ALL, THE WORK WE LOVE

The APA Show: A Fantastic Celebration

We were excited to attend the APA Show for the first time, this week in London.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Get to know The Mill’s Felix Urquiza

We were lucky enough to meet Felix Urquiza, a Mexico City-born VFX artist on our latest shoot with Partizan.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

See you in London for the APA Show

We wanted to give a particular kudos to our friends who are among the most awarded at the APA Show, which we are honored to be sponsoring for the first time.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE, THE INDUSTRY WE LOVE

Visiting the VR Expo in Los Angeles

We’ll be in Los Angeles this weekend to attend the VRLA Summer Expo.

ALL, THE WORK WE LOVE

From Our Friends: Framestore Pictures’ David Mellor

We’ve come to know and love Framestore over the course of the last couple of years, through Ciclope Festival, and of course their work which spans groundbreaking VR, commercials, and feature films.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

CICLOPE Latino: A Photo Recap

We were thrilled to welcome Ciclope to Mexico City this week, celebrating the best in craft around the world.

ALL, THE WORK WE LOVE

The Colorful Romance of PRETTYBIRD’s Fleur Fortuné

Fleur Fortuné’s work is an incredible collection of narratives, colors, and sometimes surreal wonder.

ALL, THE MEXICO WE LOVE, THE WORK WE LOVE

Ciclope Latino Hits Mexico at the end of July

The Latin American Festival of Craft arrives in Mexico City on July 25th.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Just a Kid from Mexico for Powerade

If people aren’t laughing at your dreams, than they’re not big enough.

ALL, NEWS, THE MEXICO WE LOVE, THE WORK WE LOVE

Vesa Manninen is Back for Gillette

We were excited to have Vesa Manninen of RESET Content back down in Mexico to shoot a new spot for Gilette, which is sure to make you break a sweat.