Location Guide: Escape Your Winter Here
While whatever hellish weather is being unleashed in some of the formidable climates around the world, might we suggest a trip to Mexico to help you unwind (or to help your fingers thaw enough to get some work done?).
PRAT is Back!
We couldn’t be happier to announce that Jose Antonio Prat is back with The Lift for representation.
From Our Friends: Biscuit Filmworks’ Andreas Nilsson is Ad Age’s Most Awarded Director for 2014
It might take epic splits to get you there, but our friends at Biscuit Filmworks take home some serious gold with Andreas Nilsson being honored as AdAge’s Most Awarded Director for 2014.
Common Misconception: First ADs
Over the course of our (nearly) ten years as The Lift, we have had the great fortune of working with many brilliant first Ads, who all call Mexico home.
Exclusive: Photographer Nikolaj Møller’s Mexico
As part of our continued work with CPTM, Nikolaj Møller headed down to Mexico City to shoot a stunning still photography project for the brand.
Meet Your Maker
In a world where everything is completely customizable, we ask (with Motorola and RESET Content), why not your phone too?
Behind The Scenes: Making Phones With RESET Content
Last month, we had the opportunity to work again with RESET Content and extraordinary director Vesa Manninen on a campaign for Motorola.
An Interview With Los Pérez
An interview with Los Perez. Two incredibly talented people who have shot four commercials in their first month of working with us at The Lift.
Common Misconception: Production Designers
Production in Mexico might seem like a foreign idea to many, but we’re here to make it a little more accessible. As such, we’ve started our Common Misconception series to debunk some production stereotypes of our home and showcase all that production south of the border has to offer.
The Scattered Desks Of Production
For a second, we’re going to pretend that you are all with us at The Lift. You’ve collectively boarded a plane heading nonstop to The Lift HQ in Mexico City. Welcome!
Shortlisted at Ciclope Festival!
Straight from the Ciclope Festival in Berlin (drop us a line if you’re here, too!), we are proud to announce that we’ve been shortlisted in the several categories!
From Our Friends at Furlined
As we set our clocks back this past weekend and get ready for the winter to come, our friends Furlined are one step ahead of the game with their latest campaign for Carhartt, the premier American outerwear and workwear brand.
Mexico: Land of adventure for the superheroes of “Destiny”
To mark the worldwide release of the Destiny video game, Activision has selected 72andSunny Check Campaign Details! & RESET JOSEPH KOSINSKI – View REEL! Mexico turned out to be the ideal setting to recreate the starring superheroes adventures of the game in Venus, one of the three planets where the action takes place. “It was an enormous challenge for…
Awarded directors Duo Los Pérez @ THE LIFT!
International acclaimed Mexican/ Spanish duo of directors Los Pérez arrive to our roster. Composed of Tania Verduzco and Adrián Pérez meet Los Pérez their unique style, and absolute determination to reign in the mexican market, bring in the new blood and attitude that the market is claiming for! En Español!! REEL!
The Lift @ Little Black Book Beach
This year, The Lift will be co-hosting the Little Black Book Beach at the Cannes Lions Festival. Want to be part of our fabulous beach in Cannes? Come join us for some beer and rosé! The LBB & Friends Beach (formerly La Plage Courage) has been getting bigger and better every year, and now in it’s 5th…