Our recent work on the Vimeo campaign, "Vimeo Can Help," was a creative thrill that led to the creation of 14 unique and playful films.

Vimeo can do a lot of things: entertain, educate, and transport you to another world. But when it all comes down to it, what Vimeo truly helps you with is...your videos. In a recent campaign we worked on for the video platform, we worked to capture this modicum of truth with a punch of personality. The end result? 14 brand films unlike any other.

Milk is more than a beverage; it's an entry point to lasting memories. Our latest project we worked on for the very beverage was fueled by the focus of life's moments made possible with milk.

Rainy streets, flashing lights, and a band taking center stage: these are just a few of the elements that make up the latest spot that we worked on for Buchanan's.

We've got some exciting news for any and all creatives in London: CraftWorks, a showcase for individuals in commercial production, is set to launch its first event next week.

Whether it's a thrilling sports spot or a cinematic project that spans the city, we love getting the chance to work with our friends at PRETTYIRD. Coming off of exciting events at Ciclope and a Bacardi project, we sat down with Ali Brown—the Vice President and Executive Producer of PRETTYBIRD—to hear more about her career, creative approach, and so much more.

Bacardi Reserva Ocho Rum is not just any rum—it's a drink with a history and taste deeply tied to the world around it. We recently worked on a set of spots for Bacardi that captured the storied past of the rum that has mythical beginnings.

2018 was quite the year for all of us here at The Lift. From mind-bending projects with collaborators new and old to exciting ventures within the industry, we continuously brought the best creative visions out into the world while redefining what it truly means to work in production.

Can you hear that? It's the sound of the holiday season and the many merry spots that come with it. Leading the charge is "Christmas Fool," a whimsical wonder directed by our friend Ian Pons Jewell.

Working in the creative sphere means that no day is ever the same—especially when it comes to the role of a producer. And in this month's spotlight we got the chance to talk with one of The Lift's top producers, Magali Sagarra. From her industry beginnings to some of the craziest projects she's worked on, Magali's pedigree of projects certainly lends itself to excitement all around.

Our recent work for Svedka is a prime example of the exciting opportunities that arise when creatives come together. Eager to share more about the project, we caught up with Francesca Lentini, a producer behind the Svedka spot, to hear more about the creative process, her favorite moments, and more!

Secret Deodorant has many superpowers to aid in any woman's quest to keep smelling fresh, feeling confident, and ready to tackle any challenge. Secret has been supporting women in the workplace and beyond for years, so it seems only fitting that up next on their list of superhero adventures is fighting to end the gender pay gap.

Music is an essential element in any creative endeavor, and our friends at MassiveMusic sure have a knack for creating the perfect melodies for any moment. Their recent work for Philips is yet another example of their astounding innovation and we had the chance to chat with Hans Brouwer from to hear more about the project and his music musings.

We're going to be honest: one of the best parts of working in the creative industry is collaborating with inspiring individuals from all around the world. The Ciclope International Festival of Craft is an event that does just that.

When a natural disaster hits, the devastation left in its wake is unshakeable and unmistakable. For communities in remote areas, that devastation takes on even greater weight, which is why Land Rover and the Red Cross have teamed up to help these individuals prepare for the worst.

Ariana Grande. Kendrick Lamar. Janet Jackson. Camila Cabello. What do all of these artists have in common? They've all worked with our friend and masterful director Dave Meyers.