Let’s Go Epic with HP and 180LA

HP brings their millenial-focused advertising to Mexico in a new spot that will have you truly “Going Epic.”

From agency 180LA, and directed by Creative Director Adam Groves, the spot is a dynamic, action-packed showcase of HP’s tablets, shot on the streets, hillsides and lucha libre arena of Mexico City. It’s a continuation of their “Bend the Rules” campaign featuring familiar faces you may recognize from Vine, Snapchat and otherwise.

It was a whirlwind of a shoot for us in Mexico, shot in just two days in three locations including the Nevado de Toluca and Lucha Libre Arena. Check the behind-the-scenes gallery below.