Our own Filip Nilsson lends his talents to Kia in a new campaign out of Skunk US from David & Goliath.
While nothing can show up the Kia, robots take center stage in this campaign which pins two remote-controlled robots against each other to show which is the true best performer: the Kia Optima or the Honda Accord. Obviously, there is no competition as Kia wins with its Smart Trunk technology that allows for hands-free opening and a delightful victory lap from our robot.
Filip is no stranger to imbuing some playfulness into a brand narrative. His Statoil campaign entitled “Real Hot Dogs” also involves machines doing the incredible, and his “The Technician” spot for Volvo Trucks has some risky fun with another vehicle-related test.
For more from Filip Nilsson, check out his full reel.