Every year, shots sifts through the very best work from North and South America to compile the shortlist for their annual Americas show, and we’re honored to have five spots we collaborated on nominated in seven categories for the 2023 show.

More than $5 billion in foreign direct investment flowed into the film and video industry in 2022.

  “This ride is not for the faint of heart, but neither is cancer” For the second time, one of The Lift’s family members is attending The Fireflies Patagonia, the annual bike ride to fight cancer, one pedal at a time south of the hemisphere.  The event, which takes place from March 2 to 12,…

The shortlist for this year's awards was released and features an impressive array of ads across a range of categories.

We were honored to kick off 2023 with industry-wide recognition of The Lift’s production prowess from LBBOnline’s Immortal Awards, where we took home the award for #1 Production Company in Latin America.

Whether you tuned in for the football, Rihanna’s halftime show, or the all-star commercials, Sunday’s big game had something for everyone.

With plenty to celebrate, we headed to Park City, Utah for all the film festivities.

Danzón arrived in Mexico around 1890 through the regions of Yucatán and Veracruz before migrating all over the country.

The Lift Producer Helena Medina discusses our long-form holiday collaboration with Coca-Cola and our friends at Prettybird.

On November 30, 2022, Mexican muralist and sculptor Federico Silva passed away at the age of 99, leaving behind a legacy of innovation and boundless creative expression.

Mexican amateur soccer – colloquially known as fútbol llanero – has a simple set up. All that is needed is two sets of goal markers, a ball, and enough players to split into two teams.

Looking back at one of the most innovative and exciting years in commercial production yet, we celebrated the incredible work of our team and our collaborators at this year’s Ciclope Festival in Berlin.

The Lift Producer Pepe Aguirre and Yanga Casting Director Blanca Peña discuss how to build a visual world for a client, drawing on our latest work with Cigna Insurance.

In collaboration with our friends at Prettybird, Bose teamed up with Producer Cristina Barres and the rest of our family at The Lift and Yanga Casting to bring their complex vision to life.

The initiative has grown from humble beginnings into a momentous force of shared values, a cause worth fighting for, and hope.