José Terán and Santiago Fábregas Reveal The Power of Truth

The campaign highlights education opportunities powered by BBVA scholarships.

Celebrating The Lift and Our Friends’ Success at this year’s Shots Awards

We are honored to have been recognized alongside many of our colleagues and collaborators in the 2021 Shots Awards.

Introducing “Our Man In Mexico,” a column by The Lift Founder Avelino Rodriguez

Avelino Rodriguez, Founder and MD at The Lift, kicks off his new monthly column with an ode to his pride in Mexico’s enduring authentic culture.

Going Down the Rabbit Hole with Pinterest

In a massive four day shoot, The Lift partnered with our friends from Droga5 and Reset to explore the infinite possibilities presented by Pinterest.