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The Lift Collects Five Spots on shots Awards: The Americas Shortlist


Every year, shots sifts through the very best work from North and South America to compile the shortlist for their annual Americas show, and we’re honored to have five spots we collaborated on nominated in seven categories for the 2023 show.

We helped director Jim Jenkins from O Positive craft a vision of a vibrant work life for HP’s “Work Happy,” recognized in Direction (Up to and including 60-seconds), while Flipper’s Skate Heist for Flipper’s Roller Boogie Palace grabbed a spot on the Editing (Above two minutes) shortlist.

Our long-form Coca-Cola spot, “Alma,” crafted for the holiday season with our friends Vellas and Prettybird, picked up nominations for Direction (Above three minutes) and Concept (Above two minutes) – a powerful testament to taking creative risks and pushing the boundaries of commercial production.

Apple’s “Escape from the Office” picked up nominations for Direction (Above three minutes), Cinematography (Above two minutes), Concept (Above two minutes), Copywriting, and Editing (Above two minutes). We’ve loved evolving this story with director Mark Molloy and Smuggler, and can’t wait to see where the Underdogs crew goes next.

Finally, Pringles “Stuck In” made the shortlist for Casting – an honor that’s extra special to our whole team, as casting was flawlessly executed by our family over at Yanga.

We’re proudly watching Mexico’s brilliant creative output get recognized all around the world, and we’ll be rooting for each of these spots on May 4th!